C2 Strategic Insights

Frame your messages like a photographer

I’ll be the first to admit I’m not a professional photographer, or some would argue even a good photographer. But I love great photos. Having worked for two decades in journalism, I’ve been around some great shutterbugs. As a result,

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You’ve got (too much) mail

Sometimes being kept in the loop can feel more like a noose around your neck. Take e-mail, for example. The constant alerts and the “reply all” frenzy can really choke your thought process and work flow. Recently, we at C2

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Vacation time: Use it, don’t lose it

Kids are back in school and we’re getting dangerously close to flipping the calendar to September – there’s no denying summer is coming to a close. As we get ready to say goodbye to sunshine and longer days, here’s hoping

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Do you have a thinking problem?

Most mornings, I start my day with a tall cold one – a 44-ounce Coke Zero, that is. Recently, I pulled into my neighborhood Speedway to find this beer truck unloading a fresh supply of the other kind of tall

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Bar graph showing relative trustworthiness of different spokespeople

Who should go “out front”?

Whether you’re experiencing a crisis, launching a new product, or trying to get people to attend your annual fundraising event, a key first decision is selecting the person who will be the “voice” of your messaging. Most people are inclined

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Five ways to make your presentation presentable

I like to joke that I have a master’s degree in PowerPoint, because in two years of graduate school, I prepared more presentations than I wrote papers. Like it or not, today’s fast-paced world is about visuals and bite-size information.

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Building bridges: enjoy the show

Two years ago this week, Gov. Steve Beshear and leaders broke ground on the Downtown Crossing portion of the Ohio River Bridges Project. Decades of talking about building the new bridge ended and the real work got underway. If you

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Together again: Richardson to join C2 team

Kerri Richardson, communications director for Gov. Steve Beshear, will join C2 Strategic Communications in July as the firm’s vice president. After nearly six years as a trusted advisor and communications leader for our Governor, Kerri will provide strategic communications counsel

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More talent for C2: Beverly Bartlett

We’re excited to add another talented communicator to the C2 team, Beverly Bartlett. As speech writer for Louisville Mayor Greg Fischer for the past four years, she was the voice behind the voice of Louisville. She also served as the

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21st Century storytelling takes more than words

Nothing in the last decade has illustrated the importance of visual presentations and interesting imagery than the meteoric rise of YouTube. The company, which celebrated 10 years in business last week, has transformed the way we use the internet while

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Finding the Right Tools to Tell the Story

It’s an office with a view and no windows are needed. The men and women who are building the new Downtown bridge that is part of the Louisville – Southern Indiana Ohio River Bridges Project are reaching new heights with

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Responding to sangria in the sippy cup

Too many companies faced with major communications crises respond like an armadillo under attack by a predator. They curl up in a ball and hope the danger will pass. Not Texas Roadhouse, the Louisville-based restaurant chain whose friendly mascot is

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Knowledge is power: Coverage helps commuters

When two states tackle one of the largest transportation construction projects in the country, keeping drivers and residents informed is a critical part of the process. The extensive work on the Downtown Crossing portion of Ohio River Bridges Project affects

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A Time to Shine in Economic Development

In Kentucky, we’re accustomed to being at the top of basketball rankings. We know our sports teams are winners, and so does the rest of the country. But we haven’t gotten as much national attention and accolades for our economic

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Getting the word out – across the state

One of our ongoing projects is having a big impact on Eastern Kentucky. The Mountain Parkway Expansion is a road-improvement project designed to close the only gap in a 400-mile, four-lane, high-speed corridor across Kentucky – from Pikeville to Paducah.

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Downtown crossing to be ready ahead of schedule

Motorists will drive on Louisville’s new Downtown bridge within a year – at least three months ahead of schedule. The Kentucky Transportation Cabinet (KYTC) is accelerating construction of the bridge, part of the Downtown Crossing of the Ohio River Bridges

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