Pinnacle Properties has a great story to tell and C2 Strategic has enjoyed working with them to help them tell it. Like with many companies, Pinnacle has been built through the personal reputation of its partners, John Miranda and Chris Knopf. We helped them construct strategies to support those personal relationships with excellent digital communications.
We were thrilled when they received the President’s Grand Award for “Best Overall Marketing Campaign” and “Best New Concept in Marketing” at the Building Industry Association of Greater Louisville’s Sales and Marketing Council Awards. (And we continue to be thrilled with our office at Lyndon Centre, which is one of their developments.)
Newsletters, social media, and video testimonials will never replace the personal relationships that is the foundation of growing companies. But these tools, when applied effectively, do make it easier to remind people of what you do well.