Pinnacle Properties Receives President’s Grand Award for Marketing

Pinnacle Properties has a great story to tell and C2 Strategic has enjoyed working with them to help them tell it.  Like with many companies, Pinnacle has been built through the personal reputation of its partners, John Miranda and Chris Knopf. We helped them construct strategies to support those personal relationships with excellent digital communications.

We were thrilled when they received the President’s Grand Award for “Best Overall Marketing Campaign” and “Best New Concept in Marketing” at the Building Industry Association of Greater Louisville’s Sales and Marketing Council Awards.  (And we continue to be thrilled with our office at Lyndon Centre, which is one of their developments.)

Newsletters, social media, and video testimonials will never replace the personal relationships that is the foundation of growing companies. But these tools, when applied effectively, do make it easier to remind people of what you do well.

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Why does a civil engineering project need a brand?

In the world of civil engineering, where function and practicality take precedence, it is easy for artistry and marketing to take a back seat. So, why should it matter? Isn’t branding for commerce? Why does an engineering project need a brand identity?  1. Credibility and trust: Civil engineering projects, such as road improvement, involve significant

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C2 Strategic Communications wins PRSA "Landmarks of Excellence" Awards

C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards

Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards.

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