Crisis Communication: 7 Essential Steps to Prepare Your Organization for the Unexpected In public relations, crisis communication is a critical skill that can determine the success or failure of an organization’s reputation. Whether you operate in the public or private
In today’s competitive market, businesses are seeking unique ways to stand out — and nothing captures attention like breathtaking aerial imagery. Drones have revolutionized promotional content, providing a new dimension of visual storytelling. But before launching your own drone for
In the competitive world of public relations, media relations is pivotal to maximizing your PR impact. Effective media strategies are crucial for building a robust brand and managing your reputation. Leveraging media relations enhances credibility, amplifies your brand’s visibility, and
Holidays and special events often present opportunities for corporate communications, with Thanksgiving, election day, and the Super Bowl leading to a flood of social media posts, ad campaigns, and news stories. Brands use these occasions to connect with audiences, aiming
ven in the high-flying corner offices with sweeping views and sophisticated décor, CEOs are just like everyone else—having strengths and weaknesses. To effectively shape their public image, influence stakeholders, and build their company’s reputation, CEOs need honest and strategic counsel
For most people, interacting with any government official — from a local council member to U.S. Senator and County Executive — can be extremely intimidating. How do you approach them? What do we talk about? Or, even worse, what if
Public relations, at its core, thrives on building relationships and fostering connections with various stakeholders. Securing active public engagement can make or break a project and set the positive tone for future public opinion. While stakeholder outreach and public engagement
The landscape of non-profit organizations is filled with worthy causes – everything from feeding the hungry, behavioral health services, providing compassionate support for children in need and more. The incredible work these organizations do in service to our communities are
In the fast-paced world of communication, professionals face high-pressure situations, tight deadlines, and constant connectivity. While these realities are part of the job, they can also impact mental health if not managed properly. At C2 Strategic Communications, prioritizing mental health
Unlock the potential of earned media to transform your PR and marketing strategy. In the dynamic field of public relations, earned media stands out as a powerful tool for enhancing your organization’s reputation and visibility. Paid vs. Earned MediaPaid advertising
In the world of civil engineering, where function and practicality take precedence, it is easy for artistry and marketing to take a back seat. So, why should it matter? Isn’t branding for commerce? Why does an engineering project need a
Want to see higher engagement numbers on social media? Ask more questions! Re-writing your post to be in the form of a question can grab interest and boost feedback.
Fellow allergy sufferers, I hear your sniffles. I see the pollen and mold counts and I grieve along with you. Louisville is a tough place to be if you’re sensitive to, well, anything that floats in the air. I’ve finally
Too often – in both our personal and work lives – we get wrapped up in the details of what we doing and miss the meaning of what we are doing. We’ve all seen examples of well-intentioned professionals losing sight
I don’t really like to begin a post with a definition, but I think it’s important that everyone understand what jargon is: A form of ineffective communication. Jargon seldom helps make a point well. At best, jargon is an imprecise
Email is the most overused and abused form of communications today. (Texting is next, but that’s another discussion.) Because email is familiar, easy-to-use, and very often effective, we use it as a universal form of communications – the verbal equivalent
Seldom a week goes by that someone doesn’t ask me to explain the difference between marketing, communications, and public relations. Plenty of business people confuse and intermingle these terms. This confusion can lead to problems moving your products and/or promoting
Farmers have relied on The Furrow magazine since 1895 for the latest tips to improve their operations. It’s helpful, it’s informative – and it’s content marketing. John Deere, a leading manufacturer of farm machinery, publishes the magazine. Studies show 70%
Whether logging in from home or an office with limited capacity, the way in which we work has changed. More people are indoors, sitting and staring at a screen for a majority of the day making it hard to prioritize
C2 Strategic Communications is growing its team focused on transformative transportation projects. The full-service public relations and marketing agency has added two members to its Transportation Services team, one in its Louisville headquarters and one in its Indianapolis office. Collin
C2 Strategic Communications continues to grow its Louisville-based team with the addition of Cory McCauley, Brooke Griffiths and Alyssa De Jesus. Cory McCauley joins C2 Strategic as a staff strategist. McCauley is a trusted journalist, whose career led him to
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