Insights
Making the Media Work for You
In the world of public relations, public perception and your reputation are paramount to success. While there are plenty of ways you can work to build a positive public perception, few are as indispensable as media relations. After all, nothing stands out as a testament to your reputation more than a third-party endorsement. As businesses,
Harnessing the Power of Earned Media
In the wild world of public relations, where public perceptions can make or break an organization’s reputation, earned media is a critical tactic used in communications plans and strategies. You may have heard of the term “earned media,” but unless you’ve worked in public relations, you may not know exactly what it means. Put simply,
Beware the Ides of March – How to Start Planning for the Unexpected
In the realm of public relations, crisis communications stands as a formidable challenge and an indispensable skill. Whether in the public or private sector, organizations face intense scrutiny, making effective crisis communication strategies paramount. In times of crisis, the ability to communicate transparently, swiftly, and empathetically can mitigate damage, restore confidence, and ultimately safeguard the
Don’t Just Fly, Soar: Certified Drone Pilots Elevate Your Business
It seems like drones are everywhere. Their familiar buzz can be heard in towns and neighborhoods, and it’s likely you know someone who owns one. Perhaps your niece or nephew received a shiny new DJI for Christmas, or maybe you’ve been eyeing a mini-sized model at your local big box store. Flying drones, particularly for
Why does a civil engineering project need a brand?
In the world of civil engineering, where function and practicality take precedence, it is easy for artistry and marketing to take a back seat. So, why should it matter? Isn’t branding for commerce? Why does an engineering project need a brand identity? 1. Credibility and trust: Civil engineering projects, such as road improvement, involve significant
Creative capacity, capabilities grow with the addition of three C2 Strategic new hires
C2 Strategic Communications continues to grow its Louisville-based team with the addition of Cory McCauley, Brooke Griffiths and Alyssa De Jesus. Cory McCauley joins C2 Strategic as a staff strategist. McCauley is a trusted journalist, whose career led him to the mountains of Eastern Kentucky as a reporter for WYMT-TV, and later to South Central