C2 Strategic Insights

A rainbow megaphone held up at a Pride event.

What Should We Say? Brands and the LGBTQ+ Community

Holidays and special events are low-hanging fruit for corporate communications. Every Thanksgiving, election day, and Superbowl brings a wave of social media posts, ad campaigns, and news stories fighting for audience attention. It’s all for good reason, brands want to

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A group of communications professionals seated around a table in a meeting room, looking down at each others' laptop screens and collaborating on work.

Your CEO needs communications support, too

The air might seem a little different in those corner offices with sweeping views, detailed artwork and the subtle touches that mark a high level of achievement. Despite the trappings, CEOs are people with strengths and weaknesses like everyone else.

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Person standing at a presentation booth with a poster, interacting with attendees at a public engagement event.

Public Engagement: 5 Reasons to Get Everyone Involved

Public relations, at its core, thrives on building relationships and fostering connections with various stakeholders. Securing active public engagement can make or break a project and set the positive tone for future public opinion. While stakeholder outreach and public engagement

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Making the Media Work for You 

In the world of public relations, public perception and your reputation are paramount to success. While there are plenty of ways you can work to build a positive public perception, few are as indispensable as media relations. After all, nothing

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Harnessing the Power of Earned Media

In the wild world of public relations, where public perceptions can make or break an organization’s reputation, earned media is a critical tactic used in communications plans and strategies. You may have heard of the term “earned media,” but unless

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Preventive maintenance: Make it a habit

Fellow allergy sufferers, I hear your sniffles. I see the pollen and mold counts and I grieve along with you. Louisville is a tough place to be if you’re sensitive to, well, anything that floats in the air. I’ve finally

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Yes You, Enough with the Jargon

I don’t really like to begin a post with a definition, but I think it’s important that everyone understand what jargon is: A form of ineffective communication. Jargon seldom helps make a point well. At best, jargon is an imprecise

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Email: Does the E stand for Easy? Or Evil?

Email is the most overused and abused form of communications today. (Texting is next, but that’s another discussion.) Because email is familiar, easy-to-use, and very often effective, we use it as a universal form of communications – the verbal equivalent

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Connect with your clients through content marketing

Farmers have relied on The Furrow magazine since 1895 for the latest tips to improve their operations. It’s helpful, it’s informative – and it’s content marketing. John Deere, a leading manufacturer of farm machinery, publishes the magazine. Studies show 70%

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