By Tom Spalding, APR: Senior Strategist, C2 Strategic Communications In Indiana, a new law requires local governments to livestream public meetings The change gives more citizens an opportunity to follow discussions about a topic that connects everyone: our roads. This
At C2 Strategic, we often explain the difference between marketing, communications and public relations. Many people confuse these areas, which can create problems when trying to sell products, promote a business or build brand awareness. It is important to know
Simplify Your Business Communication Ever leave a conversation with a professional feeling lost, unsure of half the things they just said? More often than not, it is due to jargon. Jargon is an ineffective form of communication and often confuses
As a nonprofit food pantry or community service organization, your main objective is to help. Whether that’s providing meals, distributing groceries or offering nutritional support to families in need, that is your goal. In theory, it seems simple: Get the
By Chad Carlton, CEO of C2 Strategic Communications Unlike the Cracker Barrel folks, C2 Strategic Communications isn’t changing our core mission or identity anytime soon. But we have to admit, we did have a little fun playing with the
By Derek Doyle, Senior Director, C2 Strategic Communications Public relations, or PR, is a term most people know but few can define. Many people think of it as just media coverage. Others think it is simply a social media campaign
By Tom Lally, Senior Strategist Newsrooms across the country are shrinking. Funding cuts to public media, including NPR and PBS, are the latest sign of dwindling support for journalism. Over the past year, local news companies like E.W. Scripps, TEGNA,
Welcome to the 2020s, where higher education feels less like a stroll across campus and more like a high-stakes obstacle course. Colleges and universities aren’t just competing for prestige anymore. They’re fighting to survive. Between shifting demographics, rising costs and
Why Nonprofits Need Strategic Communications to Be Successful
The Ultimate Guide to Creating an Engaging Media Kit
By: Derek Doyle, Senior Director, C2 Strategic Communications As Kentuckians, we know a thing or two about bourbon. And as communicators, we recognize that every ounce of bourbon tells a story. From the rich limestone bedrock that feeds flavor to
You Belong: Reframing Imposter Syndrome in the Workplace
Blog By: Quin Welch, Associate Strategist, C2 Strategic Communications In an increasingly digital world, podcasts have emerged as a powerful medium for storytelling, education and communication. For public relations professionals, they offer a valuable opportunity to reach targeted audiences by
During a recent C2 Strategic Communications webinar, our president Kerri Richardson shared practical, proven strategies to help leaders communicate clearly under pressure. From anticipating risk to protecting your organization’s reputation, her insights are rooted in decades of real-world experience. Below
Blog By: Chad Carlton, Founder & CEO, C2 Strategic Communications I love PR (public relations). It’s a big part of our work at C2 Strategic Communications. However, the “PR” in the photo above refers to Puerto Rico, the U.S. Island
