Public relations and paid media are better together. Most organizations pick one. The ones seeing real results are using both. In boardrooms and budget meetings, the debate plays out the same way: invest in public relations, or put the money into paid media and digital advertising? That’s the
Celebrating 16 years of continued growth and client partnership, C2 Strategic Communications, the region’s leading public relations firm, has promoted two leaders to its executive team and expanded its roster of veteran public affairs strategists to serve business, government and
This post is written by Jill Midkiff, who recently joined C2 Strategic Communications as a senior director. Trusted by governors and cabinet secretaries for nearly three decades, Jill is one of the most experienced and respected communications leaders in Kentucky.
This crisis communications post is written by Heather Link, who recently joined C2 Strategic Communications as a senior strategist. Heather brings more than 20 years of distinguished service in the United States Army, a career spanning frontline communication, team leadership
The beginning of a new year is a natural time for nonprofit organizations to pause and assess what is working and what needs attention. Budgets, strategy and board recruitment often rise to the top of the list. Communication readiness should
By Tom Spalding, APR: Senior Strategist, C2 Strategic Communications In Indiana, a new law requires local governments to livestream public meetings The change gives more citizens an opportunity to follow discussions about a topic that connects everyone: our roads. This
At C2 Strategic, we often explain the difference between marketing, communications and public relations. Many people confuse these areas, which can create problems when trying to sell products, promote a business or build brand awareness. It is important to know
Simplify Your Business Communication Ever leave a conversation with a professional feeling lost, unsure of half the things they just said? More often than not, it is due to jargon. Jargon is an ineffective form of communication and often confuses
As a nonprofit food pantry or community service organization, your main objective is to help. Whether that’s providing meals, distributing groceries or offering nutritional support to families in need, that is your goal. In theory, it seems simple: Get the
By Chad Carlton, CEO of C2 Strategic Communications Unlike the Cracker Barrel folks, C2 Strategic Communications isn’t changing our core mission or identity anytime soon. But we have to admit, we did have a little fun playing with the
By Derek Doyle, Senior Director, C2 Strategic Communications Public relations, or PR, is a term most people know but few can define. Many people think of it as just media coverage. Others think it is simply a social media campaign
By Tom Lally, Senior Strategist Newsrooms across the country are shrinking. Funding cuts to public media, including NPR and PBS, are the latest sign of dwindling support for journalism. Over the past year, local news companies like E.W. Scripps, TEGNA,
Welcome to the 2020s, where higher education feels less like a stroll across campus and more like a high-stakes obstacle course. Colleges and universities aren’t just competing for prestige anymore. They’re fighting to survive. Between shifting demographics, rising costs and
Why Nonprofits Need Strategic Communications to Be Successful
The Ultimate Guide to Creating an Engaging Media Kit
