Just a few things

About Us

At C2 Strategic Communications, we do more than deliver your message. We help you succeed.

We provide the communications strategy, advice and services you need to reach your ultimate goal.

We are a team of battle-tested communicators with decades of on-the-ground experience in newsrooms, government and business. We excel at turning complex subjects into easy-to-understand messages with creative solutions and proven results.

Throughout Kentucky and Indiana, we serve a diverse array of clients with a common purpose – to make communities stronger.







No substitute for


We’ve been called a lot of things over the years: reporter, editor, spokesperson, adviser, speechwriter, photojournalist and more.
That’s why we are so good at what we do today.
We have decades of experience in newsrooms, board rooms, classrooms and situation rooms.

collabcreative1000x1000 new blue

Meet the pros on

Our Team

Chad Carlton


Chad brings more than 25 years of high-stakes, front-line communications experience to the leadership of C2 Strategic Communications. He is a strategic and creative thinker, a polished writer and a respected adviser to strong leaders including governors, mayors, company executives, cabinet secretaries and entrepreneurs. Read More

Kerri Richardson

Executive Vice President

Kerri is a communications leader respected by both newsmakers and journalists for her communications savvy, insight, candor and grace under pressure. She served as communications director and chief spokesperson for Gov. Steve Beshear, leading policy messaging across the Executive Branch. Read More

Mindy Peterson

Vice President

Mindy is a respected strategist on major transportation projects, working to build public understanding and engagement. In addition to leading communications and public involvement, she has served as spokesperson for the Ohio River Bridges Project Downtown Crossing, RiverLink tolling and the I-69 Ohio River Crossing. Read More

Ed Green

Vice President

Ed knows business inside and out. He’s respected by CEOs and corporate leaders throughout the region for the fairness and insight he displayed during two decades as a business reporter and editor at Louisville Business First and The Courier-Journal. Read More

Nicole Ares

Digital Marketing Strategist

Nicole Ares brings a wealth of experience in designing and deploying creative digital marketing campaigns. Nicole has worked extensively in Kentucky and abroad, developing earned and paid online content, targeting digital audiences, and building online communities by engaging key stakeholders through a range of social and digital strategies. Read More

Beverly Bartlett

Senior Strategist

Beverly is an engaging writer, a trusted advisor and a social media maven. As a leader of Louisville Mayor Greg Fischer’s communications team, she was the voice behind the voice of Louisville. Read More

Andrea Brady

Senior Strategist

Andrea is a versatile public relations and marketing professional who has spent her entire career building and protecting some of the region’s most recognizable brands. Read More

Berry Craig

Staff Strategist

Berry’s skills are varied, from content creation to social media management and graphic design. As staff strategist for C2, Berry works on myriad C2 Strategic projects. Read More

Julie Guenthner

Staff Accountant

Julie brings a wealth of operations and finance experience to C2 Strategic, thanks to a long career in the corporate and nonprofit sectors. She recently retired from her CEO role at ElderServe to spend more time with her family, but still wanted to remain engaged[…] Read more.

Lisa Jessie


Lisa Jessie, a former newspaper editor turned CPA, rejoins C2 as controller. Lisa brings a rare combination of communications expertise and financial experience to serve our clients in the business, non-profit and government sectors. Lisa will be responsible for financial reporting and budgeting, as well as strategic planning. Read More

Kaitlin Keane

Multimedia Designer

Kaitlin is C2’s photojournalist. She honed her visual storytelling skills in community newspapers, connecting meaningful content with readers and gathering a slew of awards along the way. Read More

Amber Marsden

Graphic Designer

Amber started her career in graphic design working for various universities and agencies around Louisville, KY. Her designs reflected several different visual styles and reached thousands of people each publication. Read more. 

Rachel Nix

Staff Strategist

Rachel uses insight, creativity and wit to help clients tell their stories. She has utilized her public relations, journalism and strategic marketing talents to help open more than 10 restaurants, launch an innovative distillery, connect modern media with a legendary historic hotel and guide a veteran tour company through rebranding and expansion. Read more.

Chelsea Spring

Staff Strategist

Chelsea is a passionate storyteller, media nerd, and creative wordsmith.  Before joining the C2 team, Chelsea worked as a public relations consultant in Washington D.C., designing communications plans, organizing events, running public influence campaigns, and managing the brands of national coalitions, corporations, and non-profits. Read More.

Jennifer Toll

Executive Assistant

Jennifer joins the C2 Strategic team with over 30 years’ experience in administrative duties and client relations. As executive assistant, she keeps the firm operating smoothly, efficiently executing office events and special projects. Read more.

Will Wingfield

Senior Strategist

Senior strategist Will Wingfield anchors our Indianapolis office.  Will has spent the past 14 years promoting safety, mobility and economic development in Indiana. As a longtime communications leader for the Indiana Department of Transportation, Will served on project teams that improved Indiana’s infrastructure… Read more.

Check out some of

Our Work

We are honored to work for leading businesses, government agencies and non-profit organizations. As a result, we’re key players on the teams that are expanding infrastructure, growing businesses, creating jobs, improving health care, attracting tourism and much more. We work with our clients to understand their communications challenges, create strategies, develop engaging messages and drive action. Our clients trust us to help them succeed.

  • All
  • Clients
  • Ohio River Bridges Project
  • WellCare of Kentucky
  • Omni Hotels & Resorts
  • 55,000 Degrees
  • Mountain Parkway Expansion
  • Ohio River Bridges Project
  • WellCare of Kentucky
  • Omni Hotels & Resorts
  • 55,000 Degrees
  • Mountain Parkway Expansion

Ohio River Crossing
Transportation Cabinet
Omni Hotels and Resorts
Louisville Water Company
Messer Construction
NAMI Louisville
solid light
True Up
St. Joseph Children's Home
Kentuckians for Better Transportation
Auto Vision Conference
Harshaw Trane
Bourbon Women
Liquor Barn
America Place


Paving the way to success


You build infrastructure. We build understanding. You change the landscape. We change perspective.

Whether your project is a road, a bridge or a multi-modal path, our experienced team can help you create support and understanding in the community, setting the foundation for a successful project.

BridgesLogo_4c_HiRes2-compressed  RiverLink High Res (1)   MTN-Parkway-logo2-compressed

See what's in

Clients in the News

LOUISVILLE, Ky. (Sept. 24, 2019) – C2 Strategic Communications, one of the region’s top PR and marketing firms, continues to grow its team of communications professionals with the addition of staff strategist Rachel Nix. Nix joins C2 Strategic’s Louisville office

Read more0

INDIANAPOLIS (Aug. 14, 2019) – We are pleased to announce that Will Wingfield, a seasoned communicator for the State of Indiana, will join C2 Strategic Communications as a senior strategist in our new Indianapolis office on Aug. 19. Will has

Read more0

Indiana’s economic growth, client need is reason for PR firm’s second location INDIANAPOLIS (April 10, 2019) – C2 Strategic Communications, one of the region’s leading public relations and marketing firms, has expanded its regional presence with a new office in

Read more0

Many of us associate pinwheels with lazy spring days or summer festivals from childhood. For hundreds of Kentucky agencies, this whimsical object represents a topic that’s far from idyllic—child abuse. The annual Pinwheels For Prevention campaign is designed to educate

Read more0

This has been a busy – and productive – first quarter for Greater Louisville Inc., the metro chamber of commerce. Coming off a successful series of events, including the chamber’s annual meeting, first Capitol Connections event, a successful legislative session

Read more0

LOUISVILLE (Feb. 18, 2019) – After a record year of growth in 2018, C2 Strategic Communications — one of the region’s top PR and marketing firms — is expanding again in 2019, welcoming a new senior strategist and a social

Read more0

Why are you waiting?

Contact Us

Louisville Headquarters
911 Blankenbaker Pkwy
Louisville, KY 40243



Indianapolis Office
55 Monument Circle, Suite 929
Indianapolis, IN 46204

  • This field is for validation purposes and should be left unchanged.


Join our team