Caesars Southern Indiana

What We Did

Branding
Content Creation
Graphic Design
Paid Media Strategy
Public Relations

The Challenge

The casino first opened in 1998 as a riverboat and became land-based in December 2019, opening its new grand land-based facility just weeks before the pandemic shut down the world. In September 2021, the Eastern Band of Cherokee Indians (EBCI) purchased Caesars Southern Indiana, and the 110K sq. ft. property kept its existing name, under license from Caesars. The casino faced several challenges. Years of declined advertising efforts reduced the casino’s local visibility; many people were unaware of the casino’s new land-based facility and offerings. Caesars also faced increasing competition from surrounding casinos and Kentucky’s historic racing games incorporated slot-like machines.

EBCI hired C2 Strategic Communications as its first Agency of Record to develop strategies for re-establishment of the gaming facility as the region’s premier entertainment destination.

The Solution

C2 Strategic revitalized and rebranded Caesars Southern Indiana, positioning it as a premier destination for gaming, social gatherings, and entertainment. C2 Strategic crafted a fresh brand identity and communication style upon initiation of the partnership, overseeing multiple on-site photo and video shoots to enhance visual content.

C2 Strategic devised and implemented a holistic, multi-faceted, multi-channel approach, tailored to engage various segments such as entertainment enthusiasts, look-a-like audiences and lapsed members of Caesars Rewards. Alongside casino marketing endeavors, C2 Strategic also developed and executed an all-encompassing strategy for the renowned restaurant, Gordon Ramsay Steak.

Ongoing paid advertising efforts include geographical targeting display banner ads, paid search, billboards, broadcast TV, streaming TV, and social. In addition to media outreach surrounding the 25^th Anniversary, C2 Strategic also developed innovative strategies to include bourbon partnerships, social influencer marketing opportunities and pop-up events to reach new audiences who may not typically consider visiting a casino.

Results

SEM: Served over 1.5 Million Impressions; achieved 17.35% CTR; CPC $0.93

CTV: Served over 1.2 Million Impressions within prime programming; 99% completion rate

YouTube: Served over 5.5 Million Impressions; achieved CPV: $0.02; 44.39% View Rate

Social media: Served over 13 Million Impressions; achieved $.29 CPC

Negotiated premium broadcast coverage: Placement included premium sports coverage, local news.

Additional Paid Media Efforts:
High-impact Billboard Units Throughout The Market
Exclusive Travel Sites
Event / Festival Partnerships
Sports Partnerships
Louisville Muhammad Ali International Airport Partnership

Caesars Southern Indiana

What We Did

The Challenge

The Solution

Results

Videos

BILLBOARDS

display and social ads

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Louisville Office
(Headquarters)

Indianapolis Office

Lexington Office