Caesars Southern Indiana

What We Did

Media Buying
Paid Media Strategy
Content Creation
Graphic Design

The Challenge

 In late 2021, the Eastern Band of Cherokee Indians purchased Caesars Southern Indiana, a former riverboat casino that opened its new grand land-based facility just weeks before the pandemic shut down the world. The casino faced several challenges: advertising investments had declined for several years, reducing the casino’s local visibility; many people were unaware of the casino’s new land-based facility and offerings; and Caesars faced increasing competition from other casinos and Kentucky’s historic racing games (which look like slot machines). 

Caesars hired C2 Strategic Communications as its first Agency of Record to develop strategies to re-establish the gaming facility as the region’s premier entertainment destination, driving more visitors to the casino, hotel and restaurants. 

The Solution

 C2 Strategic designed and executed an aggressive paid media strategy to reach a variety of audiences, including sports fans, likely gamblers, country music aficionados and lapsed members of Caesars Rewards. C2 reimagined and refreshed all creative assets, orchestrating new photo and video shoots onsite as well as developing a new brand voice and messaging that will carry throughout the year. Advertising tactics included out-of-home, broadcast, streaming, SEM, display and social. C2 Strategic also explored innovative strategies including bourbon partnerships, social influencer marketing and pop-up events to reach new audiences who may not typically consider visiting a casino. 

One Year Results

Display: Served over 7.5 Million Impressions

SEM: Served over 6.2 Million Impressions; achieved 16.63% CTR 

CTV: Served over 1.2 Million Impressions within prime programming

YouTube: Served over 3.8 Million Impressions; achieved CPV: $.019

Social media: Served over 6 Million Impressions; achieved $.26 CPC

Negotiated premium broadcast coverage: Placement included premium sports coverage, local news.

Additional Paid Media Included: 
High-impact Billboard Units Throughout The Market
Exclusive Travel Sites
Event / Festival Partnerships
Sports Partnerships
Louisville Muhammad Ali International Airport Partnership



Caesars Billboards


Caesars Display and Social Ads
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