Omni Louisville Hires 350 New Employees Before Grand Opening

Our city has watched Omni Louisville climb  into the skyline, but a lot of the work of opening a premier hotel is not as visible to the public. One massive challenge is building an entire staff, from scratch, in time for opening day. C2 Strategic Communications has enjoyed telling the Omni Louisville story to our community as well as the rest of the country (did you see our mention in the New York Times?), but when it came to building a staff, we needed to help Omni reach a more targeted audience – the best hotel workers in the city!

Recently Omni held a three-day job fair to hire 350 employees by their March 6 opening date. Through strategic local media stories and targeted social media, our team reached hundreds of qualified hospitality workers throughout the city. During the job fair, the Omni team interviewed nearly 1,000 people, hired more than 250 new employees on the spot, and were so overrun with applicants that they had to schedule interviews for the following week!

Communications isn’t just about what you say – it’s about getting your message to the right people. When Omni opens its doors on March 6th, you’ll see evidence that they were able to connect to the most talented hospitality workers in a city known for world-class tourism.

Share This Article
Facebook
Twitter
LinkedIn
Email
Pinterest

Making the Media Work for You 

In the world of public relations, public perception and your reputation are paramount to success. While there are plenty of ways you can work to build a positive public perception, few are as indispensable as media relations. After all, nothing stands out as a testament to your reputation more than a third-party endorsement.  As businesses,

Read More »
Woman reading newspaper at a cafe.

Harnessing the Power of Earned Media

In the wild world of public relations, where public perceptions can make or break an organization’s reputation, earned media is a critical tactic used in communications plans and strategies. You may have heard of the term “earned media,” but unless you’ve worked in public relations, you may not know exactly what it means. Put simply,

Read More »

Beware the Ides of March – How to Start Planning for the Unexpected

In the realm of public relations, crisis communications stands as a formidable challenge and an indispensable skill. Whether in the public or private sector, organizations face intense scrutiny, making effective crisis communication strategies paramount. In times of crisis, the ability to communicate transparently, swiftly, and empathetically can mitigate damage, restore confidence, and ultimately safeguard the

Read More »
Scroll to Top