C2 Strategic Insights

55,000 Supports TARC, JCTC Partnership

C2 Strategic is excited to highlight the new partnership between TARC (Transit Authority of River City) and JCTC (Jefferson Community and Technical College), which has secured a $55,000 grant to enhance student transportation. This initiative will improve accessibility for students,

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Building a Foundation for Healthcare

Messer Construction Co. continues to put its mark on healthcare in Louisville, working with local partners such as Norton Healthcare Inc. and the University of Louisville to create more points of care across the community. Several Messer projects began or

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Two men working on the Abraham Lincoln Bridge

Building a Better America

More than 16 years ago, I left journalism, moved to Louisville and began a new job focused on getting the region’s citizens involved in determining how and where to build new bridges across the Ohio River. Later this week, half

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On change, vulnerability and humility

Last weekend, an article by Hanna Rosin, co-host of the NPR podcast Invisibilia, caught my eye on Twitter. In “Screw Mastery,” a piece published this summer in the Lenny newsletter, she described making the leap from established writer to novice

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Can You Hear Me Now?

For years women have complained about being ignored – or worse, having their ideas poached, at meetings. So it’s no surprise that many of us were fascinated by a recent account of the concrete, practical solution employed by women working

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Sometimes when you lose, you really win

I witnessed an incredible story of courage, entrepreneurship and compassion last week. C2 Strategic Communications was fortunate to be selected as a finalist for the Inc.Credible Awards, a recognition of the region’s best small businesses by Greater Louisville Inc. We

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C2 breaks ground on new headquarters

By Sheldon S. Shafer The Courier-Journal C2 Strategic Communications, a growing public relations and marketing firm, has broken ground on a new headquarters in the Lyndon Centre Office Park being developed by Pinnacle Properties. C2 Strategic is the first company

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Matt Bevin signs caucus resolution with KAIA

Industry and Leaders Unite for Kentucky

It’s always a joy to be part of an event that brings people together for the good of our home state. And yesterday was a day we were able to do just that. Our client, the Kentucky Automotive Industry Association,

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Insights

Writing and the Bottom Line

This summer, C2 Strategic Communications hired its first college intern. She asks us a lot of good questions related to career development. Recently, our president, Chad Carlton, mentioned the importance of writing skills in any career, and it reminded me

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