Quantity and quality: How we measure words.

I’m not one of “those writers” who is always arguing for more space.

Nearly everything I write is better when you cut it by 10 percent. I know that. Brevity is the soul of “having any chance to be read.” As a journalist, I watched standard story length fall from about 30 inches when I started, to 13 inches or less when I left.

And then came Twitter. Oh dear Twitter.

When I add a photo to Twitter, it deducts 24 precious characters – leaving me with just 116 to explain WHY I’m attaching the photo. For someone who once measured her space limits with a ruler, it’s excruciating to work with 116 characters – oops, wait, I want to tag @C2Strategic, so now I’m down to 105!

Sometimes I have so few characters to work with that I am tempted to spell you as U…. Desperate time, people! Desperate times.

So let me take 1,658 characters here to praise Twitter’s recent announcement that it will soon no longer include Twitter handles (like @C2Strategic) or attached media files as part of your 140 character limit.  This means you can attach photos and include a handle and still have enough characters for a sentence. Luxurious!

The change is welcomed. But here’s what won’t change. Whether you have 250 pages of words, or 30 inches of words, or 140 characters worth of words, the key to quality communication is choosing the RIGHT words, the right tone, the right message.  And the only thing that makes that easier is experience!

Whether you’re writing your annual report, or ad copy, or tweeting at the governor, having someone on your team that knows how to use words with economy and clarity is the surest way to get your message out in a cacophonous world.

Share This Article
Holli Sullivan

Indiana Secretary of State Holli Sullivan to Join Regional PR Firm C2 Strategic Communications

C2 Strategic Communications, a leading regional public relations firm, announced that departing Indiana Secretary of State Holli Sullivan will join the company next month. Sullivan will lead the team’s Indiana business operations, which includes large-scale transportation, infrastructure and energy clients from Indianapolis to Evansville. Sullivan’s experience as an industrial engineer, Indiana legislator and the state’s

Read More »
C2 Strategic Communications wins PRSA "Landmarks of Excellence" Awards

C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards

Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards.

Read More »

Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke

C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than

Read More »
Scroll to Top