Can You Hear Me Now?

For years women have complained about being ignored – or worse, having their ideas poached, at meetings.  So it’s no surprise that many of us were fascinated by a recent account of the concrete, practical solution employed by women working at the White House.women-meeting

According to stories like this one , women in White House adopted a strategy of “amplification.”  They agreed that whenever a woman shared a good idea or observation, the other women would repeat the idea, giving credit back to the originator.

That repetition helped the idea get noticed. (And kept men from taking credit for it.)

I’m going to amplify that idea and note that amplification is valuable to all ages, genders, organizations and companies. Everyone should be using amplification.

In a world where media audience is scattered and fragmented, few organizations can command the attention of an entire community through earned media alone. Earned media is still valuable. But being shared, clicked on, and talked about is necessary for any message to get traction. Whenever you’re getting a message out, you need to have a plan for amplifying it.

That means developing your own social media platforms and developing understandings with partner agencies, vendors, and influencers, who are quick to share, compliment, retweet, repost, and react. It means figuring out ways to push out the message more than one time, in more than one way. And thinking about visuals that will work not just for print and TV, but for your amplifiers.

A good message deserves to be heard by a lot of people. You owe it to the people you work with to make sure their good ideas are amplified.

-Beverly Bartlett 

Share This Article
Facebook
Twitter
LinkedIn
Email
Pinterest
Holli Sullivan

Indiana Secretary of State Holli Sullivan to Join Regional PR Firm C2 Strategic Communications

C2 Strategic Communications, a leading regional public relations firm, announced that departing Indiana Secretary of State Holli Sullivan will join the company next month. Sullivan will lead the team’s Indiana business operations, which includes large-scale transportation, infrastructure and energy clients from Indianapolis to Evansville. Sullivan’s experience as an industrial engineer, Indiana legislator and the state’s

Read More »
C2 Strategic Communications wins PRSA "Landmarks of Excellence" Awards

C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards

Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards.

Read More »

Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke

C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than

Read More »
Scroll to Top