C2 Strategic Insights

Crews with Walsh Construction pouring the concrete for the new deck on the Kennedy Bridge.

Finding the Right Tools to Tell Your Story

Crews with Walsh Construction are in the midst of $22 million in improvements to the 52-year old Kennedy Bridge, as part of work on the Downtown Crossing portion of the Louisville – Southern Indiana Ohio River Bridges Project. This isn’t

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You don’t have to do it all

Having spent the bulk of my career in budget-strapped newspapers, small businesses and a nonprofit, I’m always looking for the most efficient, effective way to get things done. That’s why a recent Inc. article caught my eye: “7 Outsourceable Tasks

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The Question Game

A few months ago, the New York Times ran a story about a psychology test, suggesting that a set of 36 questions could make people fall in love. The author tried it, and apparently, it worked for her. It worked

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Inspiring Future Bridge Builders

The once hard-to-envision clichés are coming into focus – the end is in sight, we’re seeing the light at the end of the table and hitting the home stretch. Work on the Louisville – Southern Indiana Ohio River Bridges Project

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Personal Branding and Downton Abbey

When the final wedding took place Downton Abbey this week, the most popular show in PBS history closed – and so did its effort to explore people living in a time of rapid change. (The 1910s and 20s.) We also

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Bridge Workers riveting bolts

Blowing Your Own Horn

For the past five years, we’ve helped dozens of companies, agencies and organizations tell their stories. The results can be measured in many ways – from headlines to bottom lines. The external value is almost always greater audience awareness. But

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smiling woman at laptop

The Power of Positive Posting

What gets social media traction? Earlier this month, my social media feed started noting that Louisville had topped a hot new list from National Geographic. We are, according to the post, the No. 1 food city in the world! Woo-hoo!

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Four Minutes Flat

Just before the service began, I said to my eulogists (including Henry Kissinger), “I have snipers positioned up there”– pointing to the temple – “with instructions to shoot anyone who goes over four minutes.” – Christopher Buckley, “Losing Mum and

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Getting to know ourselves

When I hear “team building,” I cringe and think of trust falls. As a klutz with a fear of falling, I was relieved that we took a different approach at C2 Strategic Communications. Led by Human Momentum, our entire team

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No, ma’am! I’m not your baby

I’m old now. The folks at AARP thoughtfully reminded me with a personalized membership card as a 50th birthday present. So as old people sometimes do, I want to dispense a little free advice – communications advice, in this case

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A new bridge for the holidays

  The best part of my job is helping clients share good news, and that was certainly the case this week as two major announcements were made regarding the Downtown Crossing portion of the Ohio River Bridges Project. Gov. Steve

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Driving toward the future

As I drove away from the Kentucky Automotive Industry Association’s inaugural AutoVision conference earlier this week, I considered that the car I was driving will be a relic compared what my young daughter will drive one day. She may even

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