Blowing Your Own Horn

For the past five years, we’ve helped dozens of companies, agencies and organizations tell their stories. The results can be measured in many ways – from headlines to bottom lines.

The external value is almost always greater audience awareness. But the overlooked internal benefit is a surer, shared sense of mission for the entire staff.

So last month, for our fifth anniversary, we turned our focus inward and asked the question, “What is our story?” We found the answer in two transformational transportation projects that we’ve worked to deliver – the Ohio River Bridges Project in the Louisville-Southern Indiana region and the Mountain Parkway Expansion in Eastern Kentucky.

We’ve gotten lots of positive feedback for helping build understanding, patience and support while engineers and construction workers build projects that improve quality of life and expand economic development.

We’ve decided those capabilities can help other states, cities and regions with their transportation advances. So we decided to blow our own horn a bit.

We turned to the extremely talented team at Kertis Creative. With writing and direction from our own Kerri Richardson and Mindy Peterson, the visual artists at Kertis quickly developed a powerful message to share with the transportation building community across America. But it also helped us better define our own mission.

“You build roads and bridges, we build understanding and support. You change landscapes. We change perspectives.”

That’s an important part of what we do. It’s our story.

What about your organization? What’s your story?

— Chad Carlton

C2 President

Share This Article
Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on pinterest

C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards

Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards.

Read More »

Trailblazing journalist and author to join C2 Strategic as senior director

Thomas George, a distinguished trailblazing journalist and Kentucky native, will join C2 Strategic Communications as a senior director next month, focusing on attracting new clients and diverse talent to the regional public relations firm. George won the trust and respect of some of the biggest names in professional sports for his insight, compassion and compelling

Read More »

Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke

C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than

Read More »
Scroll to Top