The Power of Positive Posting

What gets social media traction?

Earlier this month, my social media feed started noting that Louisville had topped a hot new list from National Geographic. We are, according to the post, the No. 1 food city in the world!

smiling woman at laptopWoo-hoo! Woo-hoo! Woo… wait? What? Seriously?

Louisville does have a super-cool locavore food scene, some really top-notch restaurants that have received international attention, and – credit where it’s due – lots of bourbon on our menus. But still, No. 1 Food City in the world?

The caveats put the list in perspective.

  1. The big headline was Top Ten Food Cities. The subhead made it clearer that it meant cities that had a particular tie with a signature food. (The Hot Brown in our case.)
  2. There’s no date on the article and it appears to be old.
  3. Buffalo, NY finished third. So, this may not be National Geographic’s “A Team” of cities. (No offense to Buffalo.)

Yet, the list was repeatedly being shared on my social media feed.

The cynic might take the wrong lessons from this, assuming that success in social media is all about sensationalism, misinformation and silliness. Perhaps sometimes it is.

But the lesson you should take away is this: Positivity works. People like compliments. They are proud of their home. They’re competitive. They like to share things that make them feel good. And why not? It can be a big old sad world sometimes. Why not enjoy good news now and then?

For those of us trying to get the word out about causes, events or products, the lesson is pretty simple. Focusing on the positive – sharing success stories, points of pride, and overcome obstacles – is a winning social media strategy. And casting your own success in a way that can be reflective on the entire community, lets everyone feel good!

So if you have an employee that did something great – brag on them, and on the local school that educated them. If your staff donated to a community drive, brag on the entire community’s response, using your office an example. And if your town gets named the No. 1 Food City in the world… chime in by praising the restaurant where you like to take clients. Smiles work in the virtual world too!

— Beverly Bartlett

C2 Senior Strategist

Share This Article
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Share on pinterest
Pinterest

C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards

Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards.

Read More »

Trailblazing journalist and author to join C2 Strategic as senior director

Thomas George, a distinguished trailblazing journalist and Kentucky native, will join C2 Strategic Communications as a senior director next month, focusing on attracting new clients and diverse talent to the regional public relations firm. George won the trust and respect of some of the biggest names in professional sports for his insight, compassion and compelling

Read More »

Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke

C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than

Read More »
Scroll to Top