Getting to know ourselves

When I hear “team building,” I cringe and think of trust falls. As a klutz with a fear of falling, I was relieved that we took a different approach at C2 Strategic Communications.

IMG_0649Led by Human Momentum, our entire team took the Strengths Finder test to discover our individual top five strengths out of 34 used by the Gallup Organization. Those strengths were separated into four key areas: executing, influencing, relationship building and strategic thinking.

We discovered our collective team has a lot of strength in strategic thinking – which is good, given our company name. Good-natured armchair psychoanalysis ensued as team members compared results. We found ourselves recognizing and referring to one another’s strengths in our conversations about projects and assignments. Because I’m strong in executing, I jokingly refer to myself as “The Executioner.” Another colleague with “Woo,” the strength of influencing, has set aside Tuesdays for business development, calling them “Woosdays.”

When I reflect on the guided discussion that followed the tests, the value of internal communication stands out. In a few hours, we learned what kinds of work individual team members prefer, or how other members manage projects or delegate tasks. I began to understand better my teammates’ work styles and skills.

Throughout our session with Human Momentum, I noticed Chad Carlton, our president, scribbling notes. Undoubtedly, we’ll use this self-assessment in structuring teams for our clients. After all, knowing yourself better can help you succeed. But knowing your team better can help your clients succeed.

Lisa Jessie,

C2 Business Strategist

Share This Article
Facebook
Twitter
LinkedIn
Email
Pinterest
C2 Strategic Communications wins PRSA "Landmarks of Excellence" Awards

C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards

Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards.

Read More »

Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke

C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than

Read More »

Lexington-based senior strategist Brenna Angel joins C2 Strategic with focus on transportation projects

C2 Strategic Communications is growing its team of seasoned public relations professionals and expanding into Central Kentucky. Brenna Angel, an award-winning communicator with experience in local government and journalism, joins C2 Strategic as a senior strategist based in a new Lexington office. Brenna will strengthen C2 Strategic’s transportation segment, working closely with engineering firms and

Read More »
Scroll to Top