Communications and transportation: an important intersection

Transportation and communications – two separate and distinct tracks that converge at a very important intersection.

Last month, I had the chance to attend the annual meetings of the Mid America Association of State Transportation Officials (MAASTO) and the Southeastern Association of State Highway and Transportation Officials (SASHTO).

You may ask why I wanted to talk communications at transportation conferences – it’s the question I asked of a room full of engineers. Communications is not only a key part of any transportation project, but when done successfully, communications can be an asset that elevates a project and paves the way for success.

Communications includes all sorts of things, from public outreach well before a project begins to working with the media to share important information, milestones and progress. From event planning to tweeting, communications is about informing and engaging the public.

Communications means developing relationships and establishing a trusted voice for your project.

Why does it matter? Clear, consistent and compelling stories will help package and deliver key messages.  Those messages build project understanding and highlight successes.

People care about transportation projects because they affect them. They impact how they’re going to work that day and how long it’s going to take to get home. In the end, the hope is that these projects will grow communities and improve lives.

The two meetings provided the perfect backdrop to share the story of the importance of communications in transportation projects. They also provided the opportunity to learn, grow and network.

While I enjoyed learning more about Fixing America’s Surface Transportation Act (FAST Act), tolling reciprocity, autonomous vehicles and a host of other issues, it was a tremendous opportunity to talk about communications and transportation.  The two meet at a vital intersection you can’t afford to bypass.

Large or small, successful communications will build a strong foundation for any project.

–Mindy Peterson, C2 Senior Strategist


Share This Article
Holli Sullivan

Indiana Secretary of State Holli Sullivan to Join Regional PR Firm C2 Strategic Communications

C2 Strategic Communications, a leading regional public relations firm, announced that departing Indiana Secretary of State Holli Sullivan will join the company next month. Sullivan will lead the team’s Indiana business operations, which includes large-scale transportation, infrastructure and energy clients from Indianapolis to Evansville. Sullivan’s experience as an industrial engineer, Indiana legislator and the state’s

Read More »
C2 Strategic Communications wins PRSA "Landmarks of Excellence" Awards

C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards

Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards.

Read More »

Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke

C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than

Read More »
Scroll to Top