Open House Engages Community in Efforts to Create a Safer Dixie Highway

Public involvement is crucial to the success of any transportation project – but it is especially important when the project affects one of Louisville Metro’s busiest and widest traffic corridors.

The New Dixie Highway project is a $35 million investment to improve safety, mobility and livability along a 14-mile stretch of roadway that runs from the Gene Snyder Freeway to downtown Louisville. More than 60,000 drivers and more than 4,000 transit riders travel this busy corridor daily. The project is part of Mayor Greg Fischer’s MOVE Louisville initiative, which seeks to modernize and improve transportation across the metro area.

WDRB television filming an interviewC2 Strategic Communications works with the New Dixie Highway project team to connect them with people and businesses who may be affected. Recently, we helped coordinate an open house to inform the community about project details including:

  • Roadway safety and design improvements
  • A new Intelligent Transportation System that will improve and coordinate traffic signal timing
  • The region’s first bus rapid transit route

Media in attendance were particularly interested in the overall construction timeline and the potential impact of raised concrete medians in the road’s business stretch. These medians will help to decrease traffic accidents by limiting mid-block left turns. To reach some destinations, people may have to use U-turns.

To help illustrate how these legal U-turns will work, C2 Strategic created a video for the open house and other project communications. The video features real traffic footage from a similar project.

For more information about the project, visit The New Dixie Highway Website


Share This Article
C2 Strategic Communications wins PRSA "Landmarks of Excellence" Awards

C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards

Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards.

Read More »

Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke

C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than

Read More »

Lexington-based senior strategist Brenna Angel joins C2 Strategic with focus on transportation projects

C2 Strategic Communications is growing its team of seasoned public relations professionals and expanding into Central Kentucky. Brenna Angel, an award-winning communicator with experience in local government and journalism, joins C2 Strategic as a senior strategist based in a new Lexington office. Brenna will strengthen C2 Strategic’s transportation segment, working closely with engineering firms and

Read More »
Scroll to Top