Just a few things

About Us

At C2 Strategic Communications, we do more than deliver your message. We help you succeed.
We provide the communications strategy, advice and services you need to reach your ultimate goal.

We are a team of top-tier, battle-tested communicators – the only public relations firm in Louisville, KY, that is fully staffed by former journalists. With decades of on-the-ground experience in journalism, government and business, we excel at turning complex subjects into easy-to-understand messages with creative solutions and proven results.

We focus on clients and work that make communities stronger. From bridges to parkways to automakers to college degrees, we’re a little company behind big improvements throughout the city, the region and the Commonwealth.







No substitute for


We’ve been called a lot of things over the years: reporter, editor, spokesperson, adviser, speechwriter, photojournalist and more.
That’s why we are so good at what we do today.
We have decades of experience in newsrooms, board rooms, classrooms and situation rooms.

collabcreative1000x1000 new blue

Meet the pros on

Our Team

Chad Carlton


Chad Carlton brings more than 25 years of high-stakes, front-line communications experience to the leadership of C2 Strategic Communications. He is a strategic and creative thinker, a polished writer and a respected adviser to strong leaders including governors, mayors, company executives, cabinet secretaries and entrepreneurs.

Kerri Richardson

Executive Vice President

Kerri is a communications leader respected by both newsmakers and journalists for her communications savvy, insight, candor and grace under pressure. She served as communications director and chief spokesperson for Gov. Steve Beshear, leading policy messaging across the Executive Branch.

Mindy Peterson

Vice President

Mindy Peterson’s familiar and trusted voice has guided citizens, motorists, leaders and journalists for more than two decades. Mindy has served as primary spokesperson for one of America’s largest and most complex transportation construction projects, the Ohio River Bridges Project’s Downtown Crossing. She’s also introducing the region to all-electronic tolling, serving as spokesperson for RiverLink.

Ed Green

Senior Strategist

Ed Green knows business inside and out. He’s respected by CEOs and corporate leaders throughout the region for the fairness and insight he displayed during two decades as a business reporter and editor at Louisville Business First and The Courier-Journal.

Nolan Miles

Staff Strategist

Nolan Miles is a young, energetic public-relations professional with a passion for storytelling and a knack for digital communications. His skills run the gamut, from website copy writing to social media collaboration and graphic design. And as the firm’s staff strategist, Nolan has his hands on a wide variety of C2 Strategic projects.

Beverly Bartlett

Senior Strategist

Beverly is an engaging writer, a trusted advisor and a social media maven. As a leader of Louisville Mayor Greg Fischer’s communications team, she was the voice behind the voice of Louisville.

Kaitlin Keane

Communications Coordinator

Photojournalist Kaitlin Keane spent years honing visual storytelling skills in community newspapers, developing new ways to connect meaningful content with readers. She created can’t-look-away photo essays and videos for newspapers in Texas, Minnesota, Tennessee and Kentucky, and gathered a slew of photojournalism awards along the way.

Paige Moore

Senior Strategist

Paige is passionate about applying research and data to develop strategies that reach the right people and move them to action, particularly using digital channels. She has nearly two decades of experience in content, marketing and user experience strategy at Fortune 100 corporations and digital agencies in Louisville and Indianapolis.

LeAnn Swanson

Business Manager

As business manager, LeAnn keeps the C2 Strategic operations running smoothly, drawing on 35 years of experience. Between financial reporting and office management, LeAnn balances more than just debits and credits.

Check out some of

Our Work

We are honored to work for leading businesses, government agencies and non-profit organizations. Our work focuses on clients who are leaders in making Louisville, the region and the Commonwealth of Kentucky better. As a result, we’re key players on the teams that are improving education, expanding infrastructure, growing businesses, creating jobs, improving health care, attracting tourism and much more. We work with our clients to understand their communications challenges, create strategies, develop messages that engage target audiences and drive action. Our clients trust us to help them succeed.

  • All
  • Clients
  • Ohio River Bridges Project
  • WellCare of Kentucky
  • Omni Hotels & Resorts
  • 55,000 Degrees
  • Mountain Parkway Expansion
  • Ohio River Bridges Project
  • WellCare of Kentucky
  • Omni Hotels & Resorts
  • 55,000 Degrees
  • Mountain Parkway Expansion

Ohio River Crossing
Transportation Cabinet
Omni Hotels and Resorts
Louisville Water Company
Messer Construction
NAMI Louisville
solid light
True Up
St. Joseph Children's Home
Kentuckians for Better Transportation
Auto Vision Conference
Harshaw Trane
Bourbon Women
Liquor Barn
America Place

Paving the way to success


You build infrastructure. We build understanding. You change the landscape. We change perspective.

Whether your project is a road, a bridge or a multi-modal path, our experienced team can help you create support and understanding in the community, setting the foundation for a successful project.

Click on the logos below and check out our brochure to see what we’ve done for others. What can we do for you? Contact us today.

BridgesLogo_4c_HiRes2-compressedRiverLink High Res (1)MTN-Parkway-logo2-compressed

See what's in

Clients in the News

Messer Construction Co. plays a key role in making Louisville a better place. Whether it’s constructing the new Norton Cancer Institute-Brownsboro, expanding the University of Louisville Cardinal Stadium, or building Brown-Forman’s Old Forester Distillery on Whiskey Row, Messer is a

Read more0

Just two hours downstream, Kentucky and Indiana are working to build a new Ohio River crossing. The I-69 Ohio River Crossing (ORX) is a project that people care about, and C2 Strategic has enjoyed working alongside the Project Team to

Read more0

Whether you love Facebook or hate it, there’s no denying the important role it plays in public relations and marketing. Therefore, when Facebook leader Mark Zuckerberg announced changes to the News Feed algorithm a few weeks ago, our clients expressed concern

Read more0

Digital communications are a growing part of strategy for our clients. Therefore, as our firm continues to grow, we’re intentionally adding team members who focus squarely on digital. Paige Moore, our newest senior strategist, has nearly two decades of experience

Read more0

Pinnacle Properties has a great story to tell and C2 Strategic has enjoyed working with them to help them tell it.  Like with many companies, Pinnacle has been built through the personal reputation of its partners, John Miranda and Chris

Read more0

Our city has watched Omni Louisville climb  into the skyline, but a lot of the work of opening a premier hotel is not as visible to the public. One massive challenge is building an entire staff, from scratch, in time

Read more0

Why are you waiting?

Contact Us

C2 Strategic Communications
8001 Lyndon Centre Way, Suite 201
Louisville, KY 40222


  • This field is for validation purposes and should be left unchanged.


Join our team

We’re looking for an outgoing, organized professional with superb communications and project management skills to join our team:

Staff Strategist

Professionals interested in future opportunities may submit resumes to kerri@c2strategic.com.