Just a few things

About Us

At C2 Strategic Communications, we do more than deliver your message. We help you succeed.
We provide the communications strategy, advice and services you need to reach your ultimate goal.

We are a team of top-tier, battle-tested communicators – the only public relations firm in Louisville, KY, that is fully staffed by former journalists. With decades of on-the-ground experience in journalism, government and business, we excel at turning complex subjects into easy-to-understand messages with creative solutions and proven results.

We focus on clients and work that make communities stronger. From bridges to parkways to automakers to college degrees, we’re a little company behind big improvements throughout the city, the region and the Commonwealth.







No substitute for


We’ve been called a lot of things over the years. That’s why we are so good at what we do today.
We have decades of experience in newsrooms, board rooms, classrooms and situation rooms.

Meet the pros on

Our Team

Chad Carlton


Chad Carlton brings more than 25 years of high-stakes, front-line communications experience to the leadership of C2 Strategic Communications. He is a strategic and creative thinker, a polished writer and a respected adviser to strong leaders including
governors, mayors, company executives, cabinet secretaries and entrepreneurs.

Kerri Richardson

Vice President

Kerri is a communications leader respected by both newsmakers and journalists for her communications savvy, insight, candor and grace under pressure. She served as communications director and chief spokesperson for Gov. Steve Beshear, leading
policy messaging across the Executive Branch.

Mindy Peterson

Senior Strategist

Mindy Peterson’s familiar and trusted voice has guided citizens, motorists, leaders and journalists for more than two decades. Today, she is the primary spokesperson for one of America’s largest and most complex transportation construction projects,
the Ohio River Bridges Project’s Downtown Crossing.

Ed Green

Senior Strategist

Ed Green knows business inside and out. He’s respected by CEOs and corporate leaders throughout the region for the fairness and insight he displayed during two decades as a business reporter and editor at Louisville Business First and The Courier-Journal.

Lisa Jessie

Business Strategist

Not many people can read a corporate balance sheet, write front-page headlines and stay on top of a Twitter account. Lisa Jessie can – and does. Her rare combination of communications and financial expertise makes her an invaluable strategist
for clients in the business, non-profit and government sectors.

Beverly Bartlett

Senior Strategist

Beverly is an engaging writer, a trusted advisor and a social media maven. As a leader of Louisville Mayor Greg Fischer’s communications team, she was the voice behind the voice of Louisville.

Carla Blanton

Strategic Partner

C2 Strategic Communications and Carla Blanton Consulting are strategic partners who have joined forces to better serve clients. Carla brings extensive communications experience in the government and nonprofit sectors, particularly in Central and
Eastern Kentucky.

Check out some of

Our Work

We are honored to work for leading businesses, government agencies and non-profit organizations. Our work focuses on clients who are leaders in making Louisville, the region and the Commonwealth of Kentucky better. As a result, we’re key players on the teams that are improving education, expanding infrastructure, growing businesses, creating jobs, improving health care, attracting tourism and much more. We work with our clients to understand their communications challenges, create strategies, develop messages that engage target audiences and drive action. Our clients trust us to help them succeed.

  • All
  • Clients
  • KAIA_Color-compressed
    Kentucky Automotive Industry Association
  • Omni Louisville Exterior 01_square
    Omni Hotels & Resorts
  • 55000-degress-centered1-compressed
    55,000 Degrees
  • Along the Mountain Parkway near Salyersville, Ky., on Monday, June 30, 2014.
    Mountain Parkway Expansion
  • BridgesLogo_4c_HiRes2-compressed
    Ohio River Bridges Project
  • kentucky-automotive-industry-automotive-compressed
    Kentucky Automotive Industry Association
  • Omni logo_square
    Omni Hotels & Resorts
  • 55K_Destination-degree_square-compressed-small
    55,000 Degrees
  • MTN-Parkway-logo2-compressed
    Mountain Parkway Expansion
  • ORB-Downtown-Crossing-Underneath_square-compressed
    Ohio River Bridges Project

Transportation Cabinet
Omni Hotels and Resorts
Louisville Water Company
St. Joseph Children's Home
NAMI Louisville
solid light
True Up
Auto Vision Conference
Harshaw Trace
Liquor Barn
America Place

Paving the way to success


You build infrastructure. We build understanding. You change the landscape. We change perspective.

Whether your project is a road, a bridge or a multi-modal path, our experienced team can help you create support and understanding in the community, setting the foundation for a successful project.

Click on the logos below and check out our brochure to see what we’ve done for others. What can we do for you? Contact us today.

BridgesLogo_4c_HiRes2-compressedRiverLink High Res (1)MTN-Parkway-logo2-compressed

See what's in

The News

Last weekend, an article by Hanna Rosin, co-host of the NPR podcast Invisibilia, caught my eye on Twitter. In “Screw Mastery,” a piece published this summer in the Lenny newsletter, she described making the leap from established writer to novice

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For years women have complained about being ignored – or worse, having their ideas poached, at meetings.  So it’s no surprise that many of us were fascinated by a recent account of the concrete, practical solution employed by women working

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Transportation and communications – two separate and distinct tracks that converge at a very important intersection. Last month, I had the chance to attend the annual meetings of the Mid America Association of State Transportation Officials (MAASTO) and the Southeastern

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I witnessed an incredible story of courage, entrepreneurship and compassion last week. C2 Strategic Communications was fortunate to be selected as a finalist for the Inc.Credible Awards, a recognition of the region’s best small businesses by Greater Louisville Inc. We

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By Sheldon S. Shafer The Courier-Journal C2 Strategic Communications, a growing public relations and marketing firm, has broken ground on a new headquarters in the Lyndon Centre Office Park being developed by Pinnacle Properties. C2 Strategic is the first company to

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Parents around the nation are experiencing a new phenomenon. Kids want to know if they can “go outside and play.” They have even asked if they can “walk the dog!” One colleague was treated to a call from his teenage

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Why are you waiting?

Contact Us

C2 Strategic Communications
9300 Shelbyville Road, Suite 300
Louisville, KY 40222


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Join our team

The deadline has passed for submitting resumes for the communications coordinator position. However, C2 is always on the lookout for talent. Resumes may be submitted to lisa@c2strategic.com.