Just a few things

About Us

At C2 Strategic Communications, we do more than deliver your message. We help you succeed.
We provide the communications strategy, advice and services you need to reach your ultimate goal.

We are a team of top-tier, battle-tested communicators – the only public relations firm in Louisville, KY, that is fully staffed by former journalists. With decades of on-the-ground experience in journalism, government and business, we excel at turning complex subjects into easy-to-understand messages with creative solutions and proven results.

We focus on clients and work that make communities stronger. From bridges to parkways to automakers to college degrees, we’re a little company behind big improvements throughout the city, the region and the Commonwealth.







No substitute for


We’ve been called a lot of things over the years: reporter, editor, spokesperson, adviser, speechwriter, photojournalist and more.
That’s why we are so good at what we do today.
We have decades of experience in newsrooms, board rooms, classrooms and situation rooms.

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Meet the pros on

Our Team

Chad Carlton


Chad Carlton brings more than 25 years of high-stakes, front-line communications experience to the leadership of C2 Strategic Communications. He is a strategic and creative thinker, a polished writer and a respected adviser to strong leaders including
governors, mayors, company executives, cabinet secretaries and entrepreneurs.

Kerri Richardson

Executive Vice President

Kerri is a communications leader respected by both newsmakers and journalists for her communications savvy, insight, candor and grace under pressure. She served as communications director and chief spokesperson for Gov. Steve Beshear, leading
policy messaging across the Executive Branch.

Mindy Peterson

Vice President

Mindy Peterson’s familiar and trusted voice has guided citizens, motorists, leaders and journalists for more than two decades. Mindy has served as primary spokesperson for one of America’s largest and most complex transportation construction projects, the Ohio River Bridges Project’s Downtown Crossing. She’s also introducing the region to all-electronic tolling, serving as spokesperson for RiverLink.

Ed Green

Senior Strategist

Ed Green knows business inside and out. He’s respected by CEOs and corporate leaders throughout the region for the fairness and insight he displayed during two decades as a business reporter and editor at Louisville Business First and The Courier-Journal.

Lisa Jessie

Chief Financial Officer

Not many people can read a corporate balance sheet, write front-page headlines and stay on top of a Twitter account. Lisa Jessie can – and does. Her rare combination of communications and financial expertise makes her an invaluable strategist
for clients in the business, non-profit and government sectors.

Beverly Bartlett

Senior Strategist

Beverly is an engaging writer, a trusted advisor and a social media maven. As a leader of Louisville Mayor Greg Fischer’s communications team, she was the voice behind the voice of Louisville.

Kaitlin Keane

Communications Coordinator

Photojournalist Kaitlin Keane spent years honing visual storytelling skills in community newspapers, developing new ways to connect meaningful content with readers. She created can’t-look-away photo essays and videos for newspapers in Texas, Minnesota, Tennessee and Kentucky, and gathered a slew of photojournalism awards along the way.

Carla Blanton

Strategic Partner

C2 Strategic Communications and Carla Blanton Consulting are strategic partners who have joined forces to better serve clients. Carla brings extensive communications experience in the government and nonprofit sectors, particularly in Central and
Eastern Kentucky.

Check out some of

Our Work

We are honored to work for leading businesses, government agencies and non-profit organizations. Our work focuses on clients who are leaders in making Louisville, the region and the Commonwealth of Kentucky better. As a result, we’re key players on the teams that are improving education, expanding infrastructure, growing businesses, creating jobs, improving health care, attracting tourism and much more. We work with our clients to understand their communications challenges, create strategies, develop messages that engage target audiences and drive action. Our clients trust us to help them succeed.

  • All
  • Clients
  • Ohio River Bridges Project
  • WellCare of Kentucky
  • Omni Hotels & Resorts
  • 55,000 Degrees
  • Mountain Parkway Expansion
  • Ohio River Bridges Project
  • WellCare of Kentucky
  • Omni Hotels & Resorts
  • 55,000 Degrees
  • Mountain Parkway Expansion

Ohio River Crossing
Transportation Cabinet
Omni Hotels and Resorts
Louisville Water Company
Messer Construction
NAMI Louisville
solid light
True Up
St. Joseph Children's Home
Kentuckians for Better Transportation
Auto Vision Conference
Harshaw Trane
Bourbon Women
Liquor Barn
America Place

Paving the way to success


You build infrastructure. We build understanding. You change the landscape. We change perspective.

Whether your project is a road, a bridge or a multi-modal path, our experienced team can help you create support and understanding in the community, setting the foundation for a successful project.

Click on the logos below and check out our brochure to see what we’ve done for others. What can we do for you? Contact us today.

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See what's in

Clients in the News

55,000 Degrees Executive Director Mary Gwen Wheeler explains why transportation is so important to academic success. 55,000 Degrees, one of our oldest clients, has been working for more than seven years to ensure that more Louisvillians earn a college degree.

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Messer Construction Co. continues to put its mark on healthcare in Louisville, working with local partners such as Norton Healthcare Inc. and the University of Louisville to create more points of care across the community. Several Messer projects began or

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C2 Strategic clients are making a major impact on Louisville Wow, Louisville is growing fast. It was with great pride I read recently in Louisville Business First article that described just how fast. Talk about a sweet Valentine’s Day gift.

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More than 16 years ago, I left journalism, moved to Louisville and began a new job focused on getting the region’s citizens involved in determining how and where to build new bridges across the Ohio River. Later this week, half

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Transportation and communications – two separate and distinct tracks that converge at a very important intersection. Last month, I had the chance to attend the annual meetings of the Mid America Association of State Transportation Officials (MAASTO) and the Southeastern

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One of the major points of pride at C2 Strategic Communications is that each of us is a former journalist – a real point of difference among other communications firms in the region. When C2’s team needed to grow yet

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Why are you waiting?

Contact Us

C2 Strategic Communications
8001 Lyndon Centre Way, Suite 201
Louisville, KY 40222


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Join our team

BUSINESS MANAGER WANTED: C2 Strategic Communications, a growing public relations firm in Louisville, KY, seeks a business manager who is about more than debits and credits. If you enjoy helping businesses grow strategically and operate at peak efficiency, then this position is for you. At C2, you’ll do more than simply keep the books. You’ll work directly with the president/owner and a fun, close-knit team to grow a company that focuses on public projects aimed at improving communities. For a detailed job description, click here.

Resumes may be submitted to lisa@c2strategic.com.