Just a few things

About Us

At C2 Strategic Communications, we do more than deliver your message. We help you succeed.
We provide the communications strategy, advice and services you need to reach your ultimate goal.

We are a team of top-tier, battle-tested communicators – the only public relations firm in Louisville, KY, that is fully staffed by former journalists. With decades of on-the-ground experience in journalism, government and business, we excel at turning complex subjects into easy-to-understand messages with creative solutions and proven results.

We focus on clients and work that make communities stronger. From bridges to parkways to automakers to college degrees, we’re a little company behind big improvements throughout the city, the region and the Commonwealth.

STRATEGIC PLANNING

MEDIA RELATIONS

PUBLIC INVOLVEMENT

CRISIS COMMUNICATIONS

MARKETING/BRANDING

E-COMMUNICATIONS

No substitute for

Experience

We’ve been called a lot of things over the years: reporter, editor, spokesperson, adviser, speechwriter, photojournalist and more.
That’s why we are so good at what we do today.
We have decades of experience in newsrooms, board rooms, classrooms and situation rooms.

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Meet the pros on

Our Team

Chad Carlton

President

Chad brings more than 25 years of high-stakes, front-line communications experience to the leadership of C2 Strategic Communications. He is a strategic and creative thinker, a polished writer and a respected adviser to strong leaders including governors, mayors, company executives, cabinet secretaries and entrepreneurs. Read More

Kerri Richardson

Executive Vice President

Kerri is a communications leader respected by both newsmakers and journalists for her communications savvy, insight, candor and grace under pressure. She served as communications director and chief spokesperson for Gov. Steve Beshear, leading policy messaging across the Executive Branch. Read More

Mindy Peterson

Vice President

Mindy is a respected strategist on major transportation projects, working to build public understanding and engagement. In addition to leading communications and public involvement, she has served as spokesperson for the Ohio River Bridges Project Downtown Crossing, RiverLink tolling and the I-69 Ohio River Crossing. Read More

Ed Green

Vice President

Ed knows business inside and out. He’s respected by CEOs and corporate leaders throughout the region for the fairness and insight he displayed during two decades as a business reporter and editor at Louisville Business First and The Courier-Journal. Read More

Beverly Bartlett

Senior Strategist

Beverly is an engaging writer, a trusted advisor and a social media maven. As a leader of Louisville Mayor Greg Fischer’s communications team, she was the voice behind the voice of Louisville. Read More

Andrea Brady

Senior Strategist

Andrea is a versatile public relations and marketing professional who has spent her entire career building and protecting some of the region’s most recognizable brands. Read More

Berry Craig

Staff Strategist

Berry’s skills are varied, from content creation to social media management and graphic design. As staff strategist for C2, Berry works on myriad C2 Strategic projects. Read More

Kaitlin Keane

Communications Coordinator

Kaitlin is C2’s photojournalist. She honed her visual storytelling skills in community newspapers, connecting meaningful content with readers and gathering a slew of awards along the way. Read More

Nolan Miles

Staff Strategist

Nolan has a passion for storytelling and a knack for digital communications and social media collaboration. As staff strategist, Nolan has his hands on a wide variety of C2 Strategic projects. Read More

Paige Moore

Senior Strategist

Paige is passionate about applying research and data to develop strategies that move people to action, particularly using digital channels. She has nearly two decades of experience in marketing and user experience strategy. Read More

LeAnn Swanson

Business Manager

LeAnn keeps the C2 Strategic operations running smoothly, drawing on 35 years of experience. Between financial reporting and office management, LeAnn balances more than just debits and credits. Read More

Check out some of

Our Work

We are honored to work for leading businesses, government agencies and non-profit organizations. Our work focuses on clients who are leaders in making Louisville, the region and the Commonwealth of Kentucky better. As a result, we’re key players on the teams that are improving education, expanding infrastructure, growing businesses, creating jobs, improving health care, attracting tourism and much more. We work with our clients to understand their communications challenges, create strategies, develop messages that engage target audiences and drive action. Our clients trust us to help them succeed.

  • All
  • Clients
  • Ohio River Bridges Project
  • WellCare of Kentucky
  • Omni Hotels & Resorts
  • 55,000 Degrees
  • Mountain Parkway Expansion
  • Ohio River Bridges Project
  • WellCare of Kentucky
  • Omni Hotels & Resorts
  • 55,000 Degrees
  • Mountain Parkway Expansion

RiverLink
Ohio River Crossing
Transportation Cabinet
Omni Hotels and Resorts
Louisville Water Company
Messer Construction
KPTIA
NAMI Louisville
MSD
solid light
True Up
St. Joseph Children's Home
Kentuckians for Better Transportation
Auto Vision Conference
kaia
Harshaw Trane
Bourbon Women
Liquor Barn
SOAR
Encompass
America Place
Bristol
Gonzalez

Paving the way to success

Infrastructure

You build infrastructure. We build understanding. You change the landscape. We change perspective.

Whether your project is a road, a bridge or a multi-modal path, our experienced team can help you create support and understanding in the community, setting the foundation for a successful project.

Click on the logos below and check out our brochure to see what we’ve done for others. What can we do for you? Contact us today.

BridgesLogo_4c_HiRes2-compressedRiverLink High Res (1)MTN-Parkway-logo2-compressed
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See what's in

Clients in the News

The New Dixie Highway Project promises to transform one of the city’s most traveled corridors into a safer, more inviting roadway.  Dixie Highway suffers a fatality rate three times higher than comparable highways, and its daily traffic count rivals some

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April 27 was both Arbor Day and a celebration of Ecotech's planting of almost 5,000 trees over the last five years across Kentucky and Southern Indiana. Ecotech is a leading provider of industrial, commercial, residential and recycling collection services around the

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Over the past two years, Omni Hotels & Resorts has worked with C2 Strategic Communications to build excitement around the company's new hotel in downtown Louisville. The success of that partnership made C2 a natural fit for Lincoln Property Group, property

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We’re growing again! C2 Strategic has added two new talented communicators, bringing our team to 11 people and providing support to serve our clients’ needs.   Andrea Brady Andrea Brady Andrea joins as senior strategist, bringing more than 20 years

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Hope Scarves founder Lara MacGregor was first diagnosed with breast cancer when she was 30 years old and seven months pregnant. A friend of hers who faced cancer sent her a package containing encouraging notes of hope and several hand-me-down

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Public involvement is crucial to the success of any transportation project – but it is especially important when the project affects one of Louisville Metro’s busiest and widest traffic corridors. The New Dixie Highway project is a $35 million investment

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Why are you waiting?

Contact Us

C2 Strategic Communications
8001 Lyndon Centre Way, Suite 201
Louisville, KY 40222

 

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Careers

Join our team

C2 Strategic Communications does not currently have any job listings posted. Professionals interested in future opportunities may submit resumes to kerri@c2strategic.com.