PR & COMMUNICATIONS IN THE AGE OF AI
How to use AI thoughtfully, maintain authenticity and build trust in a rapidly changing digital landscape
🎥Live Zoom Webinar | Thursday, November 13 | 10-10:45 a.m. ET
To AI or not to AI? Join us for a candid discussion about how communicators and leaders can navigate the world of artificial intelligence in the workplace.
C2 Strategic Communications President Kerri Richardson sits down with Dr. Karen Freberg, strategic communications professor at the University of Louisville, for a conversation about artificial intelligence and what it means for communicators across industries. The session will also feature a special appearance by Dr. Karen Sutherland, an Australia-based certified AI consultant and educator.
Who Should Attend:
This webinar is ideal for:
- Communications, PR and marketing professionals who are exploring or already using machine-learning tools
- Business and nonprofit leaders who want to set clear AI guidelines or expectations for their teams
- Anyone interested in how technology is changing storytelling, creativity and reputation management
What You’ll Learn:
✔ How communicators can use machine-learning tools thoughtfully and effectively in their daily work
✔ Ways to maintain trust and authenticity when these tools becomes part of your communication process
✔ What ethical risks and responsibilities organizations should consider when adopting AI tools
✔ How leaders can set clear expectations for responsible and transparent use within their teams
✔ How to continue developing your knowledge through recommended tools and resources
Webinar Host:
Kerri Richardson leads C2 Strategic Communications as president and chief development officer. She previously served as communications director and chief spokesperson for Kentucky Gov. Steve Beshear. She was named National Communicator of the Year in 2014 by the National Association of Government Communicators for her work on Medicaid expansion and Affordable Care Act implementation.
Richardson also served as a spokeswoman for former Louisville Mayor Jerry Abramson and won two Emmys during a nine-year television reporting career.
Expert Guest:
Dr. Karen Freberg serves as a strategic communications professor and director of The Bird’s Nest Student Agency, a full-service communications and marketing firm headquartered in Louisville, Ky.
A nationally recognized expert in social media, crisis communication and the role of artificial intelligence in public relations, Dr. Freberg helps organizations navigate emerging technology with clarity and strategy.
With Additional Insights By:
Dr. Karen Sutherland brings more than 25 years of experience in marketing and strategic communication. A certified AI consultant and educator, she co-founded Dharana Digital marketing agency and teaches at Australia’s University of the Sunshine Coast and Monash University. She also authored the book “Artificial Intelligence for Strategic Communication.”
Through her research and hands-on work, Dr. Sutherland helps organizations use AI and social media to save time, cut costs and grow with confidence. She is also a frequent speaker and media commentator on the ethical and effective use of emerging technology.
Attendees will receive a post-event recap featuring key insights, practical takeaways and recommended resources to keep learning.
Free Webinar
Thursday, November 13 | 10-10:45 a.m. ET
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