Podcasting: The Next Frontier in Media Relations
Blog By: Quin Welch, Associate Strategist, C2 Strategic Communications In an increasingly digital world, podcasts have emerged as a powerful medium for storytelling, education and communication. For public relations professionals, they offer a valuable opportunity to reach targeted audiences by appearing as guests or placing stories on relevant shows. Instead of launching a new podcast, […]
3 Lessons in Crisis Communications
During a recent C2 Strategic Communications webinar, our president Kerri Richardson shared practical, proven strategies to help leaders communicate clearly under pressure. From anticipating risk to protecting your organization’s reputation, her insights are rooted in decades of real-world experience. Below are three key lessons from her talk — short, powerful video snapshots designed to help […]
Are You Speaking Your Customers’ Language? Lessons from Puerto Rico
Blog By: Chad Carlton, Founder & CEO, C2 Strategic Communications I love PR (public relations). It’s a big part of our work at C2 Strategic Communications. However, the “PR” in the photo above refers to Puerto Rico, the U.S. Island territory where my wife and I recently vacationed. The week of rest and relaxation — […]
Avoiding A Tough Conversation? We Can Help.
Sometimes, I wish we could scratch out the word “public” from “public relations.” For many, “public relations” brings to mind corporate press conferences, ribbon cuttings with oversized scissors or executives handing over giant foam checks. PR is often far more personal and not just about publicity, it’s about relationships. At C2 Strategic, we specialize in […]
The Role of Public Relations in Business Growth
How effective PR strategies can drive your business expansion and success Our marketplace is full of overused phrases that often lack substance – “thinking outside the box,” “working smarter, not harder,” and “being transparent.” But let’s be real – there’s no box, hard work is irreplaceable, and we aren’t plastic wrap. Instead, success boils down […]
2025 Media Trends
Staying Ahead of Media Trends in 2025: Protect Your Brand and Your Work As we move into 2025, the media landscape is evolving faster than ever, driven by technological advances, shifting consumer behaviors and an ever-growing demand for authentic engagement. At C2 Strategic, we recognize how crucial it is to predict and prepare for these […]
Maximize Your PR Impact: Why Media Relations Builds Brand Strength and Reputation
In the competitive world of public relations, media relations is pivotal to maximizing your PR impact. Effective media strategies are crucial for building a robust brand and managing your reputation. Leveraging media relations enhances credibility, amplifies your brand’s visibility, and helps navigate reputational challenges. Here’s why media relations is a cornerstone of successful PR and […]
Media Relations for Non-Profits: How to Effectively Share Your Story
The landscape of non-profit organizations is filled with worthy causes – everything from feeding the hungry, behavioral health services, providing compassionate support for children in need and more. The incredible work these organizations do in service to our communities are stories that need to be shared far and wide. Enter: the media relations campaign. A […]
Should Your Headline Be a Question? Boost Engagement and Click-Through Rates with This PR and Marketing Strategy
Want to see higher engagement numbers on social media? Ask more questions! Re-writing your post to be in the form of a question can grab interest and boost feedback.
Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke
C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than […]
Tip Tuesday: Use data to improve your communications strategies
We know that good data can help us better understand target audiences, improve current strategies, and guide future decisions. Think about data as a tool to maximize your marketing dollars. For instance, if you have a high bounce rate on your website, you may consider if your landing page is providing relevant content to visitors.
Being thankful in 2020: C2 Strategic founder talks Kentucky’s greatest gifts
Most people will not celebrate Thanksgiving and other seasonal holidays this year because of COVID-19, but there are still plenty of reasons to be thankful. C2 Strategic founder Chad Carlton encourages optimism for Kentuckians and anyone struggling through a tough year. He talked about his favorite things about the Bluegrass State and what he’s learned […]
C2 Strategic Among Largest Louisville PR Firms
Since 2011, growth and change have been a constant for C2 Strategic. We are thrilled to be named among Louisville’s Largest Public Relations Firms in Business First of Louisville again this year. Just four years ago, we were breaking ground on our former office with no idea how quickly we’d outgrow it. Now at our new, larger home off Blankenbaker Parkway, we’re ready for whatever comes next.
Adapting business communications during COVID-19
We’re always “thinking outside the box” about business and communications. So when COVID-19 began turning the world upside down, C2 Strategic Communications quickly expanded tools and strategies to keep communications flowing with and for our clients.
Five Constants: Crisis Communications Tips During Emergency Situations
Good communication can be the difference between success and failure. C2 Strategic and Building Kentucky developed this collection of crisis communications tips and guides to manage your internal and external communications practices.
How to Talk to Media in Times of Crisis
Let’s say your business decides to ask employees to work from home for the next week due to coronavirus… and then you get call from a reporter asking about it.
C2 expands with new Public Relations Office in Indianapolis
INDIANAPOLIS (April 10, 2019) – C2 Strategic Communications, one of the region’s leading public relations and marketing firms, has expanded its regional presence with a new office in Indianapolis.
The Power of the Pinwheel
Many of us associate pinwheels with lazy spring days or summer festivals from childhood. For hundreds of Kentucky agencies, this whimsical object represents a topic that’s far from idyllic—child abuse.
C2 Strategic Communications Expands After Record Growth in 2018
LOUISVILLE, KY (Feb. 18, 2019) – Following a record-breaking year in 2018, C2 Strategic Communications, one of the leading public relations and marketing firms in the region, is continuing its growth into 2019. With an expanding team now totaling 14 communications professionals, C2 Strategic is well-positioned to meet the rising demand from clients across Kentucky […]
Media Event Builds Excitement for The Residences at Omni Louisville
At C2 Strategic, we partnered with The Residences at Omni Louisville to host a dynamic media event that sparked excitement and buzz for this premier luxury living development. Through our expertise in public relations, we successfully positioned Omni Louisville as the top choice for upscale urban living. A Sneak Peek into Luxury Living To begin, […]
Omni Louisville Hires 350 New Employees Before Grand Opening
C2 Strategic proudly played a key role in supporting Omni Louisville to help hire 350 new employees ahead of its grand opening. This significant milestone is part of our ongoing efforts to boost local job creation and support the city’s economic growth. Driving Job Creation with Effective Outreach As part of our strategy, C2 Strategic […]
