Knowledge is power: Coverage helps commuters

CJ page

When two states tackle one of the largest transportation construction projects in the country, keeping drivers and residents informed is a critical part of the process.

The extensive work on the Downtown Crossing portion of Ohio River Bridges Project affects hundreds of thousands of people in Kentucky and Indiana – as well as motorists simply passing through the region. Nearly 225,000 people travel between Louisville and Southern Indiana on a daily basis. Continuous changes in traffic flow are a necessary part of the 3½-year project to build a new I-65 bridge, upgrade the existing Kennedy Bridge and build new interstate connections on both sides.

C2 Strategic Communications is part of a team of professionals helping the public know what to expect when they commute in and around downtown Louisville and Southern Indiana. Our philosophy: Knowledge is power. Lane shifts and street closures are a challenge, but with proper notice, drivers can plan their routes and schedules.

Construction Guide Avail - MediaWe couldn’t get the word out without the extensive coverage from the Louisville-area news media. Throughout the construction, news outlets have taken seriously their role in educating the public about all aspects of the project, particularly the traffic issues.

We saw strong media turnout for the release of the 2015 Construction Guide, and the coverage that followed is helping drivers stay informed. Working together, we can help motorists navigate construction on the path to progress. The end result will be a faster, smoother and safer commute.

To learn more about major construction and traffic changes ahead, check out the 2015 construction guide.

Mindy Peterson,

C2 Senior Strategist

Share This Article
Facebook
Twitter
LinkedIn
Email
Pinterest

Making the Media Work for You 

In the world of public relations, public perception and your reputation are paramount to success. While there are plenty of ways you can work to build a positive public perception, few are as indispensable as media relations. After all, nothing stands out as a testament to your reputation more than a third-party endorsement.  As businesses,

Read More »
Woman reading newspaper at a cafe.

Harnessing the Power of Earned Media

In the wild world of public relations, where public perceptions can make or break an organization’s reputation, earned media is a critical tactic used in communications plans and strategies. You may have heard of the term “earned media,” but unless you’ve worked in public relations, you may not know exactly what it means. Put simply,

Read More »

Beware the Ides of March – How to Start Planning for the Unexpected

In the realm of public relations, crisis communications stands as a formidable challenge and an indispensable skill. Whether in the public or private sector, organizations face intense scrutiny, making effective crisis communication strategies paramount. In times of crisis, the ability to communicate transparently, swiftly, and empathetically can mitigate damage, restore confidence, and ultimately safeguard the

Read More »
Scroll to Top