C2 Strategic Insights

Preventive maintenance: Make it a habit

Fellow allergy sufferers, I hear your sniffles. I see the pollen and mold counts and I grieve along with you. Louisville is a tough place to be if you’re sensitive to, well, anything that floats in the air. I’ve finally

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Yes You, Enough with the Jargon

I don’t really like to begin a post with a definition, but I think it’s important that everyone understand what jargon is: A form of ineffective communication. Jargon seldom helps make a point well. At best, jargon is an imprecise

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Email: Does the E stand for Easy? Or Evil?

Email is the most overused and abused form of communications today. (Texting is next, but that’s another discussion.) Because email is familiar, easy-to-use, and very often effective, we use it as a universal form of communications – the verbal equivalent

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Connect with your clients through content marketing

Farmers have relied on The Furrow magazine since 1895 for the latest tips to improve their operations. It’s helpful, it’s informative – and it’s content marketing. John Deere, a leading manufacturer of farm machinery, publishes the magazine. Studies show 70%

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