By: Derek Doyle, Senior Director, C2 Strategic Communications As Kentuckians, we know a thing or two about bourbon. And as communicators, we recognize that every ounce of bourbon tells a story. From the rich limestone bedrock that feeds flavor to
You Belong: Reframing Imposter Syndrome in the Workplace
Blog By: Quin Welch, Associate Strategist, C2 Strategic Communications In an increasingly digital world, podcasts have emerged as a powerful medium for storytelling, education and communication. For public relations professionals, they offer a valuable opportunity to reach targeted audiences by
During a recent C2 Strategic Communications webinar, our president Kerri Richardson shared practical, proven strategies to help leaders communicate clearly under pressure. From anticipating risk to protecting your organization’s reputation, her insights are rooted in decades of real-world experience. Below
Blog By: Chad Carlton, Founder & CEO, C2 Strategic Communications I love PR (public relations). It’s a big part of our work at C2 Strategic Communications. However, the “PR” in the photo above refers to Puerto Rico, the U.S. Island
Sometimes, I wish we could scratch out the word “public” from “public relations.” For many, “public relations” brings to mind corporate press conferences, ribbon cuttings with oversized scissors or executives handing over giant foam checks. PR is often far more
How effective PR strategies can drive your business expansion and success Our marketplace is full of overused phrases that often lack substance – “thinking outside the box,” “working smarter, not harder,” and “being transparent.” But let’s be real – there’s
Staying Ahead of Media Trends in 2025: Protect Your Brand and Your Work As we move into 2025, the media landscape is evolving faster than ever, driven by technological advances, shifting consumer behaviors and an ever-growing demand for authentic engagement.
Deadlines. Goals. Metrics. It’s easy to get wrapped up in the work we do and the need to do it better, faster and stronger. We are so focused on the “who, what, when and where” that we lose sight of
Whether you’re typing away on a keyboard or brainstorming with pen and paper, creating a PR strategy can feel overwhelming. While it’s tempting to jump straight into sending out news releases or scheduling social media posts, doing so without a
As the year is coming to a close, many businesses are reviewing their budgets and preparing for the year ahead. It’s a crucial time to assess how resources were used and strategically allocate any remaining funds for long-term success in
Crisis Communication: 7 Essential Steps to Prepare Your Organization for the Unexpected In public relations, crisis communication is a critical skill that can determine the success or failure of an organization’s reputation. Whether you operate in the public or private
In today’s competitive market, businesses are seeking unique ways to stand out — and nothing captures attention like breathtaking aerial imagery. Drones have revolutionized promotional content, providing a new dimension of visual storytelling. But before launching your own drone for
In the competitive world of public relations, media relations is pivotal to maximizing your PR impact. Effective media strategies are crucial for building a robust brand and managing your reputation. Leveraging media relations enhances credibility, amplifies your brand’s visibility, and
Holidays and special events often present opportunities for corporate communications, with Thanksgiving, election day, and the Super Bowl leading to a flood of social media posts, ad campaigns, and news stories. Brands use these occasions to connect with audiences, aiming
