How to Talk to Media in Times of Crisis

Let’s say your business decides to ask employees to work from home for the next week due to coronavirus… and then you get call from a reporter asking about it.

What do you say? What SHOULD you say?

The rules for talking with the media about a public health issue are the same as any other time you’d talk with a reporter. Here are 5 quick tips for talking with the media.

Read the full Building Kentucky article here.

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Why Public Relations and Paid Media Are Better Together

Public relations and paid media are better together. Most organizations pick one. The ones seeing real results are using both.  In boardrooms and budget meetings, the debate plays out the same way: invest in public relations, or put the money into paid media and digital advertising? That’s the

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