Thank you for checking out our registration page! This webinar is being rescheduled. We will email you with more information soon.
INNOVATIVE INTERSECTIONS
Learn how to explain complex traffic solutions in a way the public understands and supports.
🎥Live Zoom Webinar
Join the next chapter of our expert-led webinar series.
In cities across the country, innovative intersections have improved traffic flow and reduced crashes; however, helping the public understand these designs can still be a major challenge.
This webinar will show you how to explain complex solutions, such as displaced left turns, roundabouts and other alternatives, in a way that builds trust, reduces confusion and fosters support.
You’ll hear directly from communication leaders at C2 Strategic who have helped public agencies across Kentucky and Indiana successfully engage their communities.
Our team specializes in making technical information easy to understand and tailoring outreach to the people it impacts. We’re trusted by the Kentucky Transportation Cabinet (KYTC), the Indiana Department of Transportation (INDOT) and several other local government agencies. With decades of experience in public-sector communication, we understand what it takes to plan, launch and maintain effective messaging throughout every stage of a transportation project.
Who Should Attend:
If you work in public infrastructure or transportation communication, this session is for you.
From state departments and engineering firms to municipal planners and public communicators, the webinar is designed to help professionals turn complexity into clarity. This session is ideal for:
- State transportation leaders
- Elected officials
- Public relations and communications professionals
- Project managers
- Civil and transportation engineers
- City and municipal planners and communicators
What You’ll Learn:
✔ Real-world strategies to simplify technical jargon so the public clearly understands complex intersection designs such as displaced left turns, diverging diamonds and roundabouts
✔ Field-tested public outreach tactics that build trust, including media briefings, visual simulations, live demonstrations, stakeholder toolkits and on-site engagement events
✔ Communication planning frameworks to guide messaging before, during and after construction
✔ How to tailor messages to different audiences, such as elected officials, drivers, business owners and skeptical residents. You’ll learn why each group needs a different approach
✔ Lessons from Kentucky and Indiana projects where clear communication helped accelerate public understanding, reduce opposition and improve project outcomes
Meet Your Hosts:
Kerri Richardson is a communications leader respected by both newsmakers and journalists for her communications savvy, insight, candor and grace under pressure.
As President and Chief Business Development Officer of C2 Strategic, Kerri leads the firm’s client development in Kentucky and Indiana, and advises high-level clients who intersect with public policy, community development, media and government.
Prior to joining C2 Strategic, Kerri served as communications director and chief spokesperson for Gov. Steve Beshear, leading policy messaging across the Executive Branch. She was named National Communicator of the Year in 2014 by the National Association of Government Communicators for her work on Medicaid expansion and Affordable Care Act implementation. Kerri also served as a spokeswoman for former Louisville Mayor Jerry Abramson.
Collin Merkel brings over four years of strategic communications experience to his role at C2 Strategic. He specializes in public relations, community outreach, and branding for transportation and infrastructure clients in Indiana.
As a Senior Strategist at C2 Strategic, Collin plays a key role in supporting the Indiana Department of Transportation (INDOT) and other infrastructure projects by leading communications, managing digital content and coordinating public engagement efforts.
Before joining our team, Collin worked as a traveling consultant for Tau Kappa Epsilon Fraternity, managing stakeholder engagement and leadership training across the Midwest.