Payton came to C2 Strategic with more than a decade of experience in accounting and finance, bringing a steady, strategic leadership style that helps organizations operate more effectively as they grow.
With experience supporting companies ranging from early-stage, pre-revenue startups to established, billion-dollar market leaders, he was uniquely positioned to make an immediate impact at C2 Strategic by helping the firm scale in a thoughtful, efficient and sustainable way.
In his role, Payton serves as a key integrator across teams — connecting financial strategy with day-to-day operations to ensure alignment, accountability and clarity. He is known for his ability to see both the big picture and the operational details, helping leadership translate vision into execution while empowering teams to work smarter and more collaboratively.
With a professional background spanning industries such as rare coins and currency, hospitality, and software and technology, Payton brings a valuable outside perspective to the agency.
Through his collaborative leadership approach, Payton plays a critical role in strengthening C2 Strategic’s operational foundation and supporting its continued growth.