REBUILD MAYFIELD
Government
Following a devastating tornado that struck Mayfield, Kentucky in
December 2021, the community faced the long-term challenge of
rebuilding its downtown, infrastructure and sense of place. C2 Strategic Communications partnered with the Kentucky
Transportation Cabinet on the Rebuild Mayfield initiative, leading
communications efforts to support recovery, highlight progress
and keep stakeholders across the state informed and engaged
throughout the rebuilding process.
Page Views on Rebuild Mayfield Project Website
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Challenge
- Communicate recovery efforts with sensitivity following a tragic event
- Sustain public awareness beyond the initial news cycle as rebuilding progressed
- Balance emotional storytelling with clear, consistent updates on infrastructure progress
- Align messaging across state leaders, local organizations and community members
Solution
- Created and maintained a new project website
- Produced three videos to highlight rebuilding progress
- Led social media and media outreach efforts to keep stakeholders informed throughout the rebuilding process
- Created visual tools including a project timeline and map
KEY TAKEAWAY
C2 Strategic Communications translates complex recovery efforts into clear,
consistent communication that keeps communities informed and engaged.
Let Us Tell Your Story
Schedule a 30-minute call so we can learn more about your goals.