A renowned manufacturer of food-packaging machinery since 1975, Raque Food Systems recognized the need to enhance its brand visibility and drive business development in a super competitive market.

Despite its reputation for quality and reliability, Raque faced a variety of challenges: effectively communicating its value proposition for new customers, maintaining engagement with existing customers, and everything in between.

C2 Strategic Communications teamed up with the Raque sales team to implement a hyper-focused, multi-pronged marketing and communications plan to generate new leads, increase client retention, and position the custom food manufacturer as a preferred partner among custom food engineers.

Strategies included industry-specific paid and earned media initiatives, geotargeting, and reinvigorating their social media presence.