Mountain Parkway

Turbocharging Social Media Engagement

Organic Increase In Followers
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Organic Increase In Engagement
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Simplifying Complexity: Transforming Technical Messaging

Communicating technical details and turning them into engaging social media posts is a significant challenge for transportation projects, especially those with a broad reach. Crafting content that resonates with each community while addressing their specific concerns is crucial.

C2 Strategic Communications tackled this challenge with the Mountain Parkway Expansion project, which spans 35 miles through rural eastern Kentucky and touches several small communities. After decades of debate about expanding the Parkway, many Kentuckians were skeptical that the project would ever be completed.

To address this, C2 Strategic developed a social media strategy to keep locals informed about construction progress, road closures, and key updates. Our approach included creating a distinctive voice for the Mountain Parkway Expansion that combined authenticity, empathy, and a genuine commitment to both the state and its communities.

By focusing on storytelling and highlighting the project’s benefits, we built trust and engagement with the audience. Routine updates and transparent communication helped instill confidence in the project and its progress, reinforcing the project’s importance and the dedication of the teams involved in making the Mountain Parkway Expansion a reality.

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