Maryhurst

Telling a Unique Story That Resonates

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Amplifying the Impact of Kentucky’s Oldest Child Welfare Agency

With nearly 200 years of service, Maryhurst offers compassionate and comprehensive support to the state’s most vulnerable children and teens. While known for its residential facility, the full extent of its services, including transition care and community-based therapy, is less recognized. To enhance awareness of its impact on the Commonwealth, Maryhurst partnered with C2 Strategic Communications to increase its visibility.

To establish Maryhurst as Kentucky’s leading behavioral health agency, C2 Strategic provided strategic support for program launches, fundraising events, and community engagement, securing substantial media coverage for major events and milestones, such as the Journey of Hope and Maryhurst’s 180th anniversary. Efforts significantly boosted Maryhurst’s media presence and helped convey its impact throughout Kentucky. A key focus was on increasing media mentions through human-interest stories that emphasized Maryhurst’s vital role. C2 Strategic also supported graphic design for various campaigns, including the Give for Good Louisville 2023.

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