Schedule a Call with C2 Strategic Communications
Contact Us

Louisville Water

Economic Development

C2 Strategic Communications partnered with Louisville Water Company to create the Water Grows Kentucky initiative, positioning water as a key driver of economic development across the Commonwealth. The initiative highlights how Kentucky’s water resources support major industries, including manufacturing, health care, distilled spirits, brewing and agriculture, while educating policymakers, business leaders and economic development partners on the state’s competitive advantage.
Planned Investment in Kentucky Water Infrastructure by Louisville Water and Its Partners (As of 2026)
0 Million+
Gallons of Ohio River 
Water Flowing Through 
Louisville Each Day
0 Billion
People Reached Through Water Grows Kentucky Earned Media Campaign
0 + Million
Digital Advertising Impressions for Water Grows Kentucky Paid Media Campaign
0 +

Challenge

  • Position water as a competitive advantage in economic development
  • Shift perception of water from a utility to a strategic business asset
  • Reach and influence key stakeholders, including policymakers, business leaders and economic development partners
  • Build support for long-term investment in water infrastructure

Solution

  • Created and maintained a new project website
  • Executed targeted paid media campaigns to engage key decision-makers
  • Positioned Louisville Water as a thought leader through earned media and industry presentations
  • Produced content including videos, graphics and blogs highlighting water’s impact across key industries

KEY TAKEAWAY

C2 Strategic Communications transforms complex infrastructure assets into clear, strategic messaging that drives economic growth.

Let Us Tell Your Story

Schedule a 30-minute call so we can learn more about your goals.

Schedule a Call