The Kentucky Transportation Cabinet (KYTC) is committed to transforming transportation by providing an efficient, safe system that benefits all Kentuckians. Although roads may seem straightforward, KYTC’s vision extends to becoming a national leader in transportation, offering innovative infrastructure and services for the 21st century that drive new economic opportunities.

To achieve this, KYTC needed a strategic partner to simplify and educate motorists about complex highway configurations. They turned to C2 Strategic Communications, their trusted collaborator, for a comprehensive solution.

Our Approach:

C2 Strategic developed a robust communications toolkit featuring original multimedia assets, including videos, photos, fact sheets, illustrations, animations, social media graphics, and website content. We traveled across Kentucky to capture real-life examples, collaborating closely with highway and engineering experts to create clear, engaging content. This comprehensive toolkit was integrated into a dynamic website named SAFERoads Solutions.

Key Outcomes:

• Enhanced Understanding: KYTC now offers a centralized resource for learning about 17 innovative and traditional road designs, such as complete streets and yellow flashing arrows. This resource aids public discussions on future highway projects and addresses community concerns.
• Innovative Presentation: Our approach introduced several groundbreaking visualizations, transforming complex blueprint sketches into easily understandable public content. Users can access training videos via QR codes, reflecting our pioneering design.
• Industry Impact: The effectiveness of our strategies is evident as other transportation engineers have adopted similar methods across the country.

By leveraging our expertise, C2 Strategic has helped KYTC simplify and enhance public understanding of road designs, paving the way for successful and informed transportation projects.