KENTUCKY CABINET FOR ECONOMIC DEVELOPMENT
Government
C2 Strategic Communications partnered with KCED to strengthen
Kentucky’s visibility as a destination for business investment and
workforce opportunities. Through messaging frameworks, video
production, business recruitment materials and paid media campaigns,
C2 Strategic supported statewide economic development efforts targeting key
decision-makers, site selectors and prospective workforce audiences.
Digital Advertising Impressions
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Campaign Videos & Storytelling Assets Produced
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Recruitment & Trade Show Materials Developed
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Workforce & Industry Stories Captured Across Kentucky
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Challenge
- Ensure unified messaging across programs, partners and regions to support economic development efforts
- Tell Kentucky’s story in a compelling and visual way that highlights opportunity, growth and innovation
- Compete with other states for business investment and workforce recruitment
- Reach key audiences, including site selectors, business leaders and workforce talent
Solution
- Developed the “Build. Become. Belong.” messaging framework to unify campaign communications
- Produced a multi-phase video strategy featuring regional and industry-focused storytelling
- Created trade show materials, guidebooks and credentialing tools to support recruitment
- Launched targeted paid advertising campaigns to support workforce and business growth
KEY TAKEAWAY
C2 Strategic Communications delivers integrated campaigns
and messaging strategies that strengthen brand positioning
and support long-term economic growth.
Let Us Tell Your Story
Schedule a 30-minute call so we can learn more about your goals.