Bartholomew Consolidated School Corporation (BCSC) was gearing up for the first of several significant construction initiatives aimed at supporting district growth and enhancing community backing. In preparation for the multi-phased renovation of Parkside Elementary School, BCSC enlisted C2 Strategic Communications to help cultivate a favorable view of the project among families, key stakeholders, and the broader public during its initial two phases. This effort set the groundwork for a district-wide expansion of this positive engagement strategy as additional construction projects unfolded.

C2 Strategic developed a robust communications plan that included fresh graphics, photo and video content, news releases, and a hard hat tour to engage local media and educate audiences. The multi-pronged strategy educated audiences about the reasons for the renovations and the value associated with the project.