Bartholomew Consolidated Schools

Activating Stakeholders to Support a Cause

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Breaking Ground and Building the Future

Bartholomew Consolidated School Corporation (BCSC) was gearing up for the first of several significant construction initiatives aimed at supporting district growth and enhancing community backing. In preparation for the multi-phased renovation of Parkside Elementary School, BCSC enlisted C2 Strategic Communications to help cultivate a favorable view of the project among families, key stakeholders, and the broader public during its initial two phases. This effort set the groundwork for a district-wide expansion of this positive engagement strategy as additional construction projects unfolded.

C2 Strategic developed a robust communications plan that included fresh graphics, photo and video content, news releases, and a hard hat tour to engage local media and educate audiences. The multi-pronged strategy educated audiences about the reasons for the renovations and the value associated with the project.

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