C2 Strategic drives meaningful engagement for virtual Homearama

C2 Strategic was the driving force behind a strategic, digitally-driven campaign for Homearama 2020. Our team helped the Building Industry Association of Greater Louisville (BIA) pivot to an all-virtual experience on a tight timeline and still see major results.

We worked closely with the BIA team to maintain the integrity of Homearama’s brand while connecting with new customers and homeowners – and it paid off!

By the numbers:

  • 26 minutes spent by the average visitor of the Homearama website’s virtual home tours
  • 16,000 total hours spent by 37,000 total visitors on Homearama.com in a single month
  • 250,000 fans reached through no-cost social media leading to hundreds of engagements

Results beat national averages for web visits, click through rates, email signups and more. And just think about the relationships built by spending 26 minutes with a prospective customer!

Read more about the Homearama project in the September-October issue of Louisville Builder Magazine.

What could 26 minutes with a potential customer do for your business? Reach out to C2 Strategic today to see how we can deliver your message and see big results.

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