C2 Strategic adds Director of Business Development, Staff Strategist to team

A new year means new growth for C2 Strategic Communications with the addition of Laurie Young and Nicole Childress to the Louisville-based team.

Laurie Young joins the C2 Strategic in a newly created role as the Director of Business Development. She is a respected business and marketing leader – previously managing sales and development for local and national companies. Her experience will help C2 Strategic foster new relationships and will aid in the firm’s continued growth.

Young is also tasked with promoting and landing key sponsorships for Building Kentucky, a product of C2 Strategic Communications and a source for news and information about how Kentuckians are building culture, business and infrastructure in the Commonwealth.

Before joining C2 Strategic, Laurie worked as the National Sales Manager at Fastline Media Group, a Louisville-based company that specializes in farm equipment publications and online marketing. Her background covers a diverse range of industries including accounting, agriculture, commercial real estate, education, law and manufacturing.

Young was also a top sales leader for Louisville Business First and its parent company, American City Business Journals, for nearly two decades. She earned ACBJ Chairman’s Club honors seven times – a record for the company.

“I am excited about joining the C2 Strategic team and helping businesses grow and succeed,” said Young.” I look forward to working with our clients to drive economic impact and build our communities.”

Nicole Childress rejoins C2 Strategic as a staff strategist after previously completing an internship with the company in 2018. She has since earned her B.S. in marketing from Western Kentucky University and MSc. in marketing from one of Europe’s top universities, Trinity College in Dublin, Ireland, where she attended on a prestigious Fulbright grant.

At WKU, she launched a student-led creative agency, Cherry Creative, that helps local businesses grow their brands through sponsored content storytelling. During her time abroad, Childress spent her time researching the relationship between businesses and their local communities.

“From my internship experience, I know C2 and its clients care about our community,” said Childress. “I’m eager to be a part of a team that is investing in my hometown of Louisville.”

We are excited to welcome both Laurie and Nicole to the C2 team!

C2 Strategic Communications is a full-service public relations and marketing agency with offices in Louisville, Kentucky and Indianapolis, Indiana. The team now includes 19 communications professionals and is continuing to expand its services, clientele and geographic reach. Learn more about the firm here.

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