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KENTUCKY CABINET FOR 
ECONOMIC DEVELOPMENT

Government

C2 Strategic Communications partnered with KCED to strengthen Kentucky’s visibility as a destination for business investment and workforce opportunities. Through messaging frameworks, video production, business recruitment materials and paid media campaigns, C2 Strategic supported statewide economic development efforts targeting key decision-makers, site selectors and prospective workforce audiences.
Digital Advertising Impressions
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Campaign Videos & Storytelling Assets Produced
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Recruitment & Trade Show Materials Developed
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Workforce & Industry Stories Captured Across Kentucky
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Challenge

  • Ensure unified messaging across programs, partners and regions to support economic development efforts
  • Tell Kentucky’s story in a compelling and visual way that highlights opportunity, growth and innovation
  • Compete with other states for business investment and workforce recruitment
  • Reach key audiences, including site selectors, business leaders and workforce talent

Solution

  • Developed the “Build. Become. Belong.” messaging framework to unify campaign communications
  • Produced a multi-phase video strategy featuring regional and industry-focused storytelling
  • Created trade show materials, guidebooks and credentialing tools to support recruitment
  • Launched targeted paid advertising campaigns to support workforce and business growth

KEY TAKEAWAY

C2 Strategic Communications delivers integrated campaigns and messaging strategies that strengthen brand positioning and support long-term economic growth.

Let Us Tell Your Story

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