WellCare of Kentucky
As Kentucky’s largest Medicaid managed provider, WellCare needs to make sure Kentuckians and Kentucky leaders understand the value of the services they provide. Beyond health insurance, they invest in public health and support ongoing efforts around the state that positively affect the “social determinants of health.”
C2 Strategic Communications worked with WellCare leaders to identify the audiences who needed to better understand their work. We then developed strategies for reaching those audiences – from earned media, events, sponsorships and social media.
WellCare successfully raised its profile by investing in more visible partnerships – including news conferences, festivals and award ceremonies. They’ve led events with elected officials, schools and non-profits that tell the story that WellCare is Kentuckians helping Kentuckians.