Ohio River Bridges Project
The Ohio River Bridges Project, one of the largest transportation projects in the country in recent years, has been a major economic boon for the Louisville-Southern Indiana region. This major project resulted in safer travel, less congestion and improved access throughout the region. The challenge was to keep the public informed and engaged, building and maintaining support for the transformative project. The public was regularly updated on major decisions, construction progress, major milestones and community impacts on the $2.3 billion project and continuous changes in traffic patterns during the 3½ years of construction.
C2 Strategic Communications played a key role in an aggressive communications plan, keeping citizens informed of the traffic changes in connection with the Downtown Crossing. More than 200,000 drivers travel through the area on a daily basis. C2 produced twice-weekly advisories on the changing traffic patterns and coordinated regular media briefings to inform citizens not only of these changes, but also the progress being made on the high-profile bridges project. We worked with
local and state leaders to ensure the community was informed every step of the way.
In addition to constant traffic updates and robust social media, C2 Strategic produced more than 250 news advisories, took part in dozens of interviews and shared hundreds of photos and dozens of project videos to build excitement and anticipation for the eventual completion. A strong communications effort set the stage to share project successes and highlight a project that will be remembered for all of the right reasons. The depth of public support was visible in dramatic fashion on a cold Saturday in December 2015 when an estimated 50,000 people turned out for a Walk the Bridge celebration to mark the opening of the Abraham Lincoln Bridge.
The project was completed on budget and ahead of schedule in late 2016.
The public was engaged and excited, and traffic continued to flow in a major metropolitan area.