I-69 Finish Line
I-69 Finish Line, former I-69 Section 6, is the final piece of the new Interstate 69 connection between Evansville and Indianapolis. It’s important drivers are kept up to date and know what to expect during construction of the $1.5 billion project and understand the benefits of the work underway.
As the communications and public-involvement lead for the corridor-wide project team, C2 Strategic Communications successfully rebranded I-69 Section 6 as I-69 Finish Line, building anticipation about the accelerated schedule to complete the interstate connection.
C2 launched a new project website and rebranded social media channels to better inform the public during construction. Videos, photos, weekly reports and a steady flow of information are building public understanding, awareness and support and telling the story of this transformational project.
Social media channels have seen a steady growth in followers and engagement across Facebook, Twitter and Instagram. C2 gathered nearly 1,000 email addresses and mobile numbers for the project newsletter in the first two weeks the project was rebranded. Weekly On Track emails are distributed to the nearly 10,000 subscribers.
Proactive communications have alerted drivers to changing traffic patterns, making sure they know what to expect as they plan their daily commutes. Regular updates are highlighting progress on this accelerated project.