We’re not big on promoting about ourselves – we do that for clients – but we will blog regularly and share a lot of information here. You’ll see when our clients make news, and we’ll share tips for effective communication.
While we’re on the subject of websites, we thought we’d share a few tips that helped us revamp ours.
Architecture, content, themes and color scheme: As suggested in this informative article in Inc., we did our homework. As communications experts, we knew the messages we wanted our website to convey. We outlined the pages, wrote the content and gathered photos and graphics. After careful consideration, we chose a content management system and theme that worked for us. We knew we wanted a site that would look good using the colors in our logo and would give visitors a quick look at our firm.
Web developers vs. graphic designers: The jobs are not the same. You might find some professionals who can do both, but they might not do both well. We chose to work with a graphic designer who developed the images for our site and a web developer that put them in place. The developer also handled the technical work that makes the site function correctly.
Communication: Believe it or not, we learned a little more about communications during this process. For instance, it’s important to ask your prospective developer if he/she has worked with the theme you have chosen. If time and money are of the essence, you might not want to deal with a learning curve. Also, it’s not enough to draft the copy and pick a selection of photos. You should choose specific photos you want to use. You should sit down with your web developer (and graphic designer simultaneously, if possible) to walk through the content and architecture. Both the developer and designer should listen, ask questions and even make recommendations based on their expertise. Be prepared for interim meetings to review or suggest changes.
We hope you’ll take a look around our new site. Feel free to contact us if you have questions or would like to learn more about how we can help you.
C2 Business Strategist