Webinar Recap
PR & Communications in the Age of AI
Using AI thoughtfully, maintaining authenticity and building trust in a rapidly changing digital landscape
Artificial intelligence is changing the way communicators work. It can boost efficiency and provide valuable insights, but it also raises questions about ethics, transparency and trust. In this webinar, Kerri Richardson, president of C2 Strategic Communications, and Dr. Karen Freberg, University of Louisville professor and AI expert, shared practical strategies to help you use AI thoughtfully and maintain authenticity. Below, you’ll find a downloadable guide with more resources (including podcasts to check out), webinar key highlights and a short video excerpt.
Webinar Resources
Webinar Highlights
How AI Can Help Your Work
- Automate routine tasks like scheduling and basic content creation to free up time for strategy.
- Analyze audience behavior to deliver more personalized content.
- Use chatbots to provide real-time engagement and customer support outside business hours.
- Apply predictive tools to manage crises before they happen.
Risks and What to Keep in Mind
- Do not rely on AI-generated content for creativity or emotional depth.
- Protect user data to reduce privacy and security risks.
- Watch for algorithmic bias that can lead to unfair outcomes.
- Avoid over-automation that makes communication feel impersonal.
- Plan for the cost and complexity of advanced AI tools, especially for smaller organizations.
- Always add your “human sparkle” to your work.
AI Insights from Kerri Richardson
Watch this short clip featuring Kerri Richardson, C2 Strategic president. In this excerpt, she explains why the ongoing conversation about AI is about much more than just technology.
Webinar Experts
Host
Kerri Richardson
President & Chief Business Development Officer, C2 Strategic Communications
Special Guest
