Tip Tuesday: Taking writing advice from Coco Chanel

You’ve heard the famous Coco Chanel quote about taking off one accessory before leaving the house. Writing can often follow the same principle.

Smart messages get to the point without fluff. Any time you write a press release, social media post or any marketing message, see what you can remove before going out the door.

Easy Cuts for Concise Messaging

1. Avoid redundancies. Common phrases like “vitally important,” “repeat again” and “close proximity” say the same thing twice.

2. Cut the clutter. Pay attention to word choiceto see if there is one word you can use to replace multiple.

3. Watch your flow. Play with the structure of your sentences and how words work together. Read the words out loud. If you get stuck, so will your reader.

4. Make it interesting. Utilize literary devices like alliteration for messages that are memorable.

5. Be human. Don’t overcomplicate it.Customers recognize authenticity.

Need help developing your message? C2 Strategic works with clients in infrastructure, health care, professional services, construction, and government industries to deliver targeted messages that resonate. Contact us today to get started.

Rachel Nix, Staff Strategist

In each Tip Tuesday post, expert strategists at C2 Strategic share communications advice for better outreach and engagement on traditional and modern media channels.

Share This Article

Why does a civil engineering project need a brand?

In the world of civil engineering, where function and practicality take precedence, it is easy for artistry and marketing to take a back seat. So, why should it matter? Isn’t branding for commerce? Why does an engineering project need a brand identity?  1. Credibility and trust: Civil engineering projects, such as road improvement, involve significant

Read More »
C2 Strategic Communications wins PRSA "Landmarks of Excellence" Awards

C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards

Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards.

Read More »
Scroll to Top