Tip Tuesday: Should Your Headline Be A Question?

Want to see higher engagement numbers on social media? Ask more questions!

Re-writing your post to be in the form of a question can grab interest and boost feedback.

Your headline does not need to tell the whole story. And if it does, why would anyone click through? Websites like BuzzFeed pull big audiences because they draw the reader in by leaving some things left unsaid.

It makes sense that asking questions leads to responses. Plus, comments, clicks and shares earn more organic reach for your posts. That means you’re setting yourself up for success by starting the conversation the way that conversations often start — with a question.

Take our headline for this post as an example. We could have titled it “Questions in Headlines Proven to Boost Engagement” – but that doesn’t compel the reader dig in further. It also doesn’t open the floor for feedback on if they agree or disagree. Your audience will spend more time with you, and build a relationship with your brand, if you show you want them to be involved and provide opportunities to engage.

Not every headline can be in the form of a question. But start looking for chances to tweak your approach and see if you get results. Every audience is unique. Test out a few headlines on different platforms to gauge what types of questions your followers respond to most and what titles move them to click to read more.

Rachel Nix

The world of social media is crowded and ever-changing. Need help simplifying your messaging to reach the audience you want? Talk to C2 Strategic about our digital marketing and social media management capabilities today.

— Rachel Nix, Staff Strategist

In each Tip Tuesday post, expert strategists at C2 Strategic share communications advice for better outreach and engagement on traditional and modern media channels.

Share This Article

Making the Media Work for You 

In the world of public relations, public perception and your reputation are paramount to success. While there are plenty of ways you can work to build a positive public perception, few are as indispensable as media relations. After all, nothing stands out as a testament to your reputation more than a third-party endorsement.  As businesses,

Read More »
Woman reading newspaper at a cafe.

Harnessing the Power of Earned Media

In the wild world of public relations, where public perceptions can make or break an organization’s reputation, earned media is a critical tactic used in communications plans and strategies. You may have heard of the term “earned media,” but unless you’ve worked in public relations, you may not know exactly what it means. Put simply,

Read More »

Beware the Ides of March – How to Start Planning for the Unexpected

In the realm of public relations, crisis communications stands as a formidable challenge and an indispensable skill. Whether in the public or private sector, organizations face intense scrutiny, making effective crisis communication strategies paramount. In times of crisis, the ability to communicate transparently, swiftly, and empathetically can mitigate damage, restore confidence, and ultimately safeguard the

Read More »
Scroll to Top