Farmers have relied on The Furrow magazine since 1895 for the latest tips to improve their operations. It’s helpful, it’s informative – and it’s content marketing.
John Deere, a leading manufacturer of farm machinery, publishes the magazine.
Studies show 70% of customers would rather learn about a company through an article rather than an advertisement. Additionally, 90% of consumers find custom content useful, according to Demand Metric, a marketing advisory firm. That’s why John Deere and companies around the world are creating their own content to drive sales.
Content marketing is a strategic way for companies to engage with consumers, customers or potential clients. It is a type of marketing focused on creating and distributing relevant, valuable and consistent content to a targeted audience.
Content marketing keeps your reader’s attention, improves brand loyalty, generates leads and increases whatever your success metric may be while reducing costs.
Content Marketing in Action
Building Kentucky, a digital community and leading source for Kentucky news, is operated by our team at C2 Strategic Communications and is an example of content marketing in action.
The platform covers topics like business, culture, infrastructure and community in the Commonwealth with new content generated on a bi-weekly basis. Content is distributed through three channels – a newsletter, website and social media. Articles share valuable advice and position C2 Strategic clients and partners as thought leaders in their industries.
How To Start Content Marketing Initiatives
Start by reviewing your company’s marketing objectives and brainstorming ways to connect your products and initiatives with timely insights. Identify your audience and look for content gaps your team could fill. Finally, start building content and create a distribution plan to begin sharing your message.
Whether it’s a weekly newsletter with trending topics and news stories or an infographic posted to your company’s site with insights each month, content marketing can help spur growth and bring a much-needed sense of connectivity to your company.
C2 Strategic can help with content marketing, online engagement and key messaging. Contact our expert strategists today to get started.
In each Tip Tuesday post, expert strategists at C2 Strategic share communications advice for better outreach and engagement on traditional and modern media channels.
C2 Strategic Communications, a leading regional public relations firm, announced that departing Indiana Secretary of State Holli Sullivan will join the company next month. Sullivan will lead the team’s Indiana business operations, which includes large-scale transportation, infrastructure and energy clients from Indianapolis to Evansville. Sullivan’s experience as an industrial engineer, Indiana legislator and the state’s
C2 Strategic Communications continues to grow its Louisville-based team with the addition of Cory McCauley, Brooke Griffiths and Alyssa De Jesus. Cory McCauley joins C2 Strategic as a staff strategist. McCauley is a trusted journalist, whose career led him to the mountains of Eastern Kentucky as a reporter for WYMT-TV, and later to South Central
Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards.
C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than
