Farmers have relied on The Furrow magazine since 1895 for the latest tips to improve their operations. It’s helpful, it’s informative – and it’s content marketing.
John Deere, a leading manufacturer of farm machinery, publishes the magazine.
Studies show 70% of customers would rather learn about a company through an article rather than an advertisement. Additionally, 90% of consumers find custom content useful, according to Demand Metric, a marketing advisory firm. That’s why John Deere and companies around the world are creating their own content to drive sales.
In the realm of public relations, crisis communications stands as a formidable challenge and an indispensable skill. Whether in the public or private sector, organizations face intense scrutiny, making effective crisis communication strategies paramount. In times of crisis, the ability to communicate transparently, swiftly, and empathetically can mitigate damage, restore confidence, and ultimately safeguard the
It seems like drones are everywhere. Their familiar buzz can be heard in towns and neighborhoods, and it’s likely you know someone who owns one. Perhaps your niece or nephew received a shiny new DJI for Christmas, or maybe you’ve been eyeing a mini-sized model at your local big box store. Flying drones, particularly for
In the world of civil engineering, where function and practicality take precedence, it is easy for artistry and marketing to take a back seat. So, why should it matter? Isn’t branding for commerce? Why does an engineering project need a brand identity? 1. Credibility and trust: Civil engineering projects, such as road improvement, involve significant
C2 Strategic Communications continues to grow its Louisville-based team with the addition of Cory McCauley, Brooke Griffiths and Alyssa De Jesus. Cory McCauley joins C2 Strategic as a staff strategist. McCauley is a trusted journalist, whose career led him to the mountains of Eastern Kentucky as a reporter for WYMT-TV, and later to South Central