Tip Tuesday: Connect with your clients through content marketing

Farmers have relied on The Furrow magazine since 1895 for the latest tips to improve their operations. It’s helpful, it’s informative – and it’s content marketing.

John Deere, a leading manufacturer of farm machinery, publishes the magazine.

Studies show 70% of customers would rather learn about a company through an article rather than an advertisement. Additionally, 90% of consumers find custom content useful, according to Demand Metric, a marketing advisory firm.  That’s why John Deere and companies around the world are creating their own content to drive sales.

Content marketing is a strategic way for companies to engage with consumers, customers or potential clients. It is a type of marketing focused on creating and distributing relevant, valuable and consistent content to a targeted audience.

Content marketing keeps your reader’s attention, improves brand loyalty, generates leads and increases whatever your success metric may be while reducing costs.

Content Marketing in Action

Building Kentucky, a digital community and leading source for Kentucky news, is operated by our team at C2 Strategic Communications and is an example of content marketing in action.

The platform covers topics like business, culture, infrastructure and community in the Commonwealth with new content generated on a bi-weekly basis. Content is distributed through three channels – a newsletter, website and social media. Articles share valuable advice and position C2 Strategic clients and partners as thought leaders in their industries.

How To Start Content Marketing Initiatives

Start by reviewing your company’s marketing objectives and brainstorming ways to connect your products and initiatives with timely insights. Identify your audience and look for content gaps your team could fill. Finally, start building content and create a distribution plan to begin sharing your message.

Whether it’s a weekly newsletter with trending topics and news stories or an infographic posted to your company’s site with insights each month, content marketing can help spur growth and bring a much-needed sense of connectivity to your company.

C2 Strategic can help with content marketing, online engagement and key messaging. Contact our expert strategists today to get started.

Hayley Robb, Staff Strategist

In each Tip Tuesday post, expert strategists at C2 Strategic share communications advice for better outreach and engagement on traditional and modern media channels.

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