Walter Parker is a marketing, communications and public relations professional telling stories in an ever-changing digital landscape. Fueled by a passion for lifelong learning (and pourover coffee), his goal is to seek and share those stories that equip your audiences to become your best brand ambassadors.
As a Social Media Strategist, Walter leverages analytics data, current trends and his background in social media management to inform your social media strategy and tactics, driving audience engagement and awareness of your brand.
Before joining C2, Walter worked in Bellarmine University’s communications and public affairs office as a social media manager. His goal was to share Bellarmine’s story through their key social media channels, including Facebook, Instagram, Twitter, LinkedIn, Snapchat and TikTok. Each platform features different key audiences and tools available to aid storytelling efforts. As a result, specific strategies were necessary to engage those audiences. When new platforms emerged and gained traction, Walter advised on launching new university social media accounts to continue engaging audiences where they spent their time. Walter started work at Bellarmine fresh out of college, graduating from Bellarmine in 2015 with a Bachelor of Arts in communication and a minor in writing.
When he’s not at the office, Walter enjoys collecting and playing old video games, reading, hiking, disc golf and kindly harassing his friends with puns.