Rachel uses creativity, insight and wit to tell impactful stories.
As senior strategist, Rachel helps clients navigate communications and marketing strategy to boost awareness, gain understanding, demonstrate expertise and share successes both internally and externally. Since joining C2 Strategic in 2019, her projects have spanned transformative infrastructure, landscape-changing design, statewide leaders and vital public resources. She also serves as managing editor for Building Kentucky, C2 Strategic’s online news platform focused on spreading positive stories about Kentuckians.
Rachel’s clients benefit from her more than 10 years of experience including time in top Louisville newsrooms and with some of Kentucky’s best-known culinary, spirits, tourism and hospitality businesses. The Muncie, Indiana native is a graduate of Ball State University where she studied telecommunications for traditional and digital media platforms.
She loves to plant a seed and help it grow, either at work or at home in her garden. Outside the office, you’ll find her sipping a craft beer or bourbon on a local patio or walking her dogs at one of Louisville’s great public parks.
Learn about how Rachel led two very different clients shift to virtually driven communications strategies in these case studies.