Hayley Robb

Hayley Robb

Staff Strategist

Hayley is an award-winning journalist with a proven ability to lead, write, design and deliver for publications, agencies and clients.

She started at C2 as an intern in 2019 participating in a range of projects from coordinating public involvement meetings to redesigning communications materials for the Kentucky Engineering Center’s trade associations.

Hayley rejoined the team in 2020 as a staff strategist and continues to set a standard of excellence in every area of communications she touches. She served as creative director for the first-ever branded content studio on Western Kentucky University’s campus helping clients and businesses reach crucial audiences and share stories across platforms. Her team increased advertising revenue on every publication printed, produced the first sponsored video and created a digital graduate gallery honoring the WKU graduates who did not receive a commencement ceremony due to COVID-19.

Hayley sports a myriad of interests from branded content to graphic design and fitness. The Western Kentucky graduate majored in journalism with a minor in athletic coaching and was recognized as 2020 Scholar of the College and Summa Cum Laude.



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