Why Your Civil Engineering Project Needs a Brand: Boosting Visibility and Impact
In the world of civil engineering, where function and practicality take precedence, it is easy for artistry and marketing to take a back seat. So, why should it matter? Isn’t branding for commerce? Why does an engineering project need a brand identity? 1. Credibility and trust: Civil engineering projects, such as road improvement, involve significant […]
C2 breaks ground on new headquarters
By Sheldon S. Shafer The Courier-Journal C2 Strategic Communications, a growing public relations and marketing firm, has broken ground on a new headquarters in the Lyndon Centre Office Park being developed by Pinnacle Properties. C2 Strategic is the first company to take up residence at the site — an infill development near New LaGrange Road and Lyndon Lane. A […]
