How PR Professionals Can Elevate Your CEO’s Public Image and Influence

A group of communications professionals seated around a table in a meeting room, looking down at each others' laptop screens and collaborating on work.

Even in the high-flying corner offices with sweeping views and sophisticated décor, CEOs are just like everyone else—having strengths and weaknesses. To effectively shape their public image, influence stakeholders, and build their company’s reputation, CEOs need honest and strategic counsel from public relations professionals. Key Strategies for PR Success with CEOs 1. Craft a Compelling […]

Harnessing the Power of Earned Media: Boost Your PR and Marketing Success

Unlock the potential of earned media to transform your PR and marketing strategy. In the dynamic field of public relations, earned media stands out as a powerful tool for enhancing your organization’s reputation and visibility. Paid vs. Earned MediaPaid advertising provides broad control over content and message distribution, but earned media offers unique advantages. Earned […]

Connect with your clients through content marketing

Farmers have relied on The Furrow magazine since 1895 for the latest tips to improve their operations. It’s helpful, it’s informative – and it’s content marketing. John Deere, a leading manufacturer of farm machinery, publishes the magazine. Studies show 70% of customers would rather learn about a company through an article rather than an advertisement. […]