The Role of Public Relations in Business Growth

How effective PR strategies can drive your business expansion and success Our marketplace is full of overused phrases that often lack substance – “thinking outside the box,” “working smarter, not harder,” and “being transparent.” But let’s be real – there’s no box, hard work is irreplaceable, and we aren’t plastic wrap. Instead, success boils down […]

How PR Professionals Can Elevate Your CEO’s Public Image and Influence

A group of communications professionals seated around a table in a meeting room, looking down at each others' laptop screens and collaborating on work.

Even in the high-flying corner offices with sweeping views and sophisticated décor, CEOs are just like everyone else—having strengths and weaknesses. To effectively shape their public image, influence stakeholders, and build their company’s reputation, CEOs need honest and strategic counsel from public relations professionals. Key Strategies for PR Success with CEOs 1. Craft a Compelling […]

C2 Strategic Named Top Small Business in Greater Louisville

C2 Strategic is honored to be named one of the Top Small Businesses by Greater Louisville, Inc. for 2017. This recognition reflects our team’s commitment to providing exceptional strategic communications and marketing services. We proudly serve various industries, including economic development, education, healthcare, and manufacturing, helping each one grow and effectively reach their target audiences. Celebrating […]

Building a Foundation for Healthcare

Messer Construction Co. continues to put its mark on healthcare in Louisville, working with local partners such as Norton Healthcare Inc. and the University of Louisville to create more points of care across the community. Several Messer projects began or reached new heights in recent weeks — milestones that illustrate how Messer and its partners […]

Building a Better America

Two men working on the Abraham Lincoln Bridge

More than 16 years ago, I left journalism, moved to Louisville and began a new job focused on getting the region’s citizens involved in determining how and where to build new bridges across the Ohio River. Later this week, half of the Ohio River Bridges Project will come to an end. Bridges named for two […]

Communications and transportation: an important intersection

Ohio River Bridges from Jeffersonville Indiana

Transportation and communications – two separate and distinct tracks that converge at a very important intersection. At C2 Strategic, we understand that effective communications are essential for the success of transportation projects. Whether it’s a new highway, public transit initiative, or infrastructure improvement, clear and compelling messaging helps engage the public, build support, and ensure […]