Connecting with Lawmakers – Strategies for Telling Your Story Persuasively

C2 Strategic Communications president Kerri Richardson shaking the hands of Kentucky Lieutenant Governor Jacqueline Coleman

For most people, interacting with any government official — from a local council member to U.S. Senator and County Executive — can be extremely intimidating. How do you approach them? What do we talk about? Or, even worse, what if you don’t see eye-to-eye on a particular issue, much less anything? First and foremost, remember […]

Public Engagement: 5 Key Benefits of Involving Everyone

Person standing at a presentation booth with a poster, interacting with attendees at a public engagement event.

Public relations, at its core, thrives on building relationships and fostering connections with various stakeholders. Securing active public engagement can make or break a project and set the positive tone for future public opinion. While stakeholder outreach and public engagement might sound straightforward in theory, reaching your target audience can present a wide range of […]

Breaking Barriers and Nurturing Resilience – Mental Health in Communication

In the fast-paced world of communication, professionals face high-pressure situations, tight deadlines, and constant connectivity. While these realities are part of the job, they can also impact mental health if not managed properly. At C2 Strategic Communications, prioritizing mental health is a core part of our company culture. Creative Industries and Burnout  The creative nature […]

Harnessing the Power of Earned Media: Boost Your PR and Marketing Success

Unlock the potential of earned media to transform your PR and marketing strategy. In the dynamic field of public relations, earned media stands out as a powerful tool for enhancing your organization’s reputation and visibility. Paid vs. Earned MediaPaid advertising provides broad control over content and message distribution, but earned media offers unique advantages. Earned […]

Connect with your clients through content marketing

Farmers have relied on The Furrow magazine since 1895 for the latest tips to improve their operations. It’s helpful, it’s informative – and it’s content marketing. John Deere, a leading manufacturer of farm machinery, publishes the magazine. Studies show 70% of customers would rather learn about a company through an article rather than an advertisement. […]

New additions build upon C2 Strategic’s strong transportation team

Two people with hard hats and safety vests on the Sherman Minton Bridge looking up

C2 Strategic Communications is growing its team focused on transformative transportation projects. The full-service public relations and marketing agency has added two members to its Transportation Services team, one in its Louisville headquarters and one in its Indianapolis office. Collin Merkel joins C2 Strategic’s Indianapolis office as an Associate Strategist on the Transportation Services team. […]

Creative capacity, capabilities grow with the addition of three C2 Strategic new hires

C2 Strategic Communications continues to grow its Louisville-based team with the addition of Cory McCauley, Brooke Griffiths and Alyssa De Jesus. Cory McCauley joins C2 Strategic as a staff strategist. McCauley is a trusted journalist, whose career led him to the mountains of Eastern Kentucky as a reporter for WYMT-TV, and later to South Central […]

C2 Strategic wins multiple PRSA “Landmarks of Excellence” Awards

C2 Strategic Communications wins PRSA "Landmarks of Excellence" Awards

Multiple public relations and marketing communications projects by C2 Strategic Communications earned praise at the 2021 Landmarks of Excellence Awards by the Public Relations Society of America Bluegrass Chapter. Members of the C2 Strategic team attended the Oct. 14 event at the Kentucky Derby Museum to network, celebrate a successful year and receive their awards. […]

Louisville’s largest public relations firm continues to expand with addition of senior strategist Dominic Manecke

C2 Strategic Communications is excited to announce the latest addition to its all-star team of public relations professionals. Dominic Manecke, an award-winning communications expert with extensive experience working alongside a multitude of corporate leaders and government officials, joins C2 Strategic as senior strategist in its Louisville headquarters. Dominic comes to C2 Strategic after more than […]

Tip Tuesday: Use data to improve your communications strategies

We know that good data can help us better understand target audiences, improve current strategies, and guide future decisions. Think about data as a tool to maximize your marketing dollars. For instance, if you have a high bounce rate on your website, you may consider if your landing page is providing relevant content to visitors.

Being thankful in 2020: C2 Strategic founder talks Kentucky’s greatest gifts

Most people will not celebrate Thanksgiving and other seasonal holidays this year because of COVID-19, but there are still plenty of reasons to be thankful. C2 Strategic founder Chad Carlton encourages optimism for Kentuckians and anyone struggling through a tough year. He talked about his favorite things about the Bluegrass State and what he’s learned […]

C2 Strategic adds new talent to Louisville team

C2 Strategic Communications is growing its team of expert communicators again with the addition of two professionals, Steven Richard and Hayley Robb. Richard and Robb will work out of C2 Strategic’s Louisville office, which moved earlier this year to 911 Blankenbaker Parkway. Founded in 2011, C2 Strategic has offices in Louisville and Indianapolis to serve local, regional and national clients in government, transportation, infrastructure, economic development, banking, health care, hospitality and other sectors.

See the virtue in virtual communications – because it’s here to stay

Andrea Brady

Chances are you’ve logged untold hours video conferencing since March. Many of us have grown accustomed to attending staff meetings or checking in with team members through a variety of virtual tools. But have you thought about all the different ways you can connect virtually with your clients, partners and community, beyond the basic meeting?

C2 Strategic Among Largest Louisville PR Firms

C2 Strategic Communications office

Since 2011, growth and change have been a constant for C2 Strategic. We are thrilled to be named among Louisville’s Largest Public Relations Firms in Business First of Louisville again this year. Just four years ago, we were breaking ground on our former office with no idea how quickly we’d outgrow it. Now at our new, larger home off Blankenbaker Parkway, we’re ready for whatever comes next.

The Power of the Pinwheel

A man and a woman planting blue pinwheels

Many of us associate pinwheels with lazy spring days or summer festivals from childhood. For hundreds of Kentucky agencies, this whimsical object represents a topic that’s far from idyllic—child abuse.