Effective Crisis Communication – Prepare Your Organization for the Unexpected

Crisis Communication: 7 Essential Steps to Prepare Your Organization for the Unexpected In public relations, crisis communication is a critical skill that can determine the success or failure of an organization’s reputation. Whether you operate in the public or private sector, having a well-thought-out crisis communication plan is essential for managing scrutiny, minimizing damage, and […]

Public Engagement: 5 Key Benefits of Involving Everyone

Person standing at a presentation booth with a poster, interacting with attendees at a public engagement event.

Public relations, at its core, thrives on building relationships and fostering connections with various stakeholders. Securing active public engagement can make or break a project and set the positive tone for future public opinion. While stakeholder outreach and public engagement might sound straightforward in theory, reaching your target audience can present a wide range of […]

How to Talk to Media in Times of Crisis

Kerri Richardson at Omni Event

Let’s say your business decides to ask employees to work from home for the next week due to coronavirus… and then you get call from a reporter asking about it.